Department: Marketing & Business Development
Salary: ₹45,000 – ₹80,000 per month + Performance Incentives
Job Type: Full-time

Job Summary

We are seeking an experienced and result-oriented Marketing & Business Development Manager to lead our hospital’s marketing and business development initiatives. The candidate will be responsible for developing marketing strategies, generating leads and revenue, building strong referral and corporate relationships, managing the marketing team, and driving both online and offline business growth.

Key Responsibilities

1. Strategic Marketing

- Develop and implement monthly marketing strategies and plans.
- Set and achieve monthly revenue, lead generation, and business growth targets.
- Manage and coordinate both online and offline marketing activities.
- Identify new catchment areas and opportunities for hospital business expansion.
- Develop and strengthen doctor referral networks.
- Build relationships with corporate organizations, insurance companies, institutions, and other potential business partners.

2. Team Management

- Lead and manage Marketing Executives and Telecallers.
- Allocate territories, targets, and responsibilities to team members.
- Monitor daily field visits, calls, lead generation, and follow-up activities.
- Conduct weekly performance reviews and team meetings.
- Set individual KPIs and ensure achievement of assigned targets.
- Motivate, guide, and support the team to improve overall performance.

3. Business Development

- Develop and manage doctor referral and engagement programs.
- Establish corporate tie-ups and institutional partnerships.
- Build partnerships with diagnostic centres and other healthcare-related organizations.




- Plan and organize health camps, awareness programs, and community outreach activities.
- Identify recent business opportunities to increase patient footfall and revenue.
- Maintain strong relationships with existing partners and develop new business connections.

4. Digital Marketing Coordination

- Coordinate and monitor Google and Meta advertising campaigns.
- Track campaign performance, including Cost Per Lead (CPL), lead conversion, and Return on Ad Spend (ROAS).
- Coordinate with the digital marketing team/agencies for SEO, social media, and content marketing activities.
- Ensure timely and proper follow-up of all digital and offline leads.
- Monitor lead conversion and suggest strategies to improve performance.

Candidate Requirements

- Proven experience in Marketing and Business Development, preferably in the Healthcare/Hospital industry.
- Strong experience in team management and achieving business targets.
- Knowledge of digital marketing, including Google Ads, Meta Ads, SEO, social media, CPL, conversion tracking, and ROAS.
- Excellent communication, networking, negotiation, and relationship-building skills.
- Ability to develop doctor referral networks, corporate tie-ups, and institutional partnerships.
- Strong leadership, analytical, and problem-solving abilities.
- Target-oriented and capable of working in a fast-paced environment.

Education & Experience

- Qualification: MBA/PGDM in Marketing, Business Development, Healthcare Management, or a related field preferred.
- Experience: Relevant experience in Hospital/Healthcare Marketing and Business Development preferred.

Pay: ₹45,000.00 - ₹80,000.00 per month

Benefits:

- Provident Fund

Work Location: In person

📌 Marketing Manager (India)
🏢 Amcare Medical & Research Pvt.Ltd
📍 India