* Develop and execute comprehensive *digital marketing strategies* for BE RARE across online channels.

* Drive *brand awareness, customer acquisition, engagement and online sales* for the beauty and skincare portfolio.

* Plan, execute and optimise *Performance Marketing campaigns* across Meta, Google and other relevant platforms.

* Manage and optimise key digital marketing metrics including *ROAS, CAC, CPC, CTR, Conversion Rate and AOV*.

* Develop digital strategies for *recent skincare and beauty product launches*.

* Manage *Social Media Marketing* across Instagram, Facebook, YouTube and other relevant platforms.

* Plan and execute *Influencer, Creator and Affiliate Marketing* campaigns within the beauty/skincare segment.

* Develop engaging digital content strategies aligned with *beauty, skincare and consumer trends*.

* Drive *D2C website traffic, conversions, remarketing and customer retention*.





* Coordinate with e-commerce teams to improve *online product visibility, listings, content, promotions and sales*.

* Conduct competitor analysis and monitor *beauty/skincare market trends, consumer behaviour, reviews and digital campaigns*.

* Work closely with Creative, Product, R&D;, Sales and E-commerce teams for effective campaign execution.

* Track digital marketing budgets and ensure efficient utilisation of marketing spends.

* Analyse campaign performance and prepare *Digital Marketing MIS, dashboards and performance reports*.

* Identify new digital platforms, marketing opportunities and innovative strategies to strengthen the BE RARE brand.

* Lead and manage the *Digital Marketing team, agencies, influencers and external partners*.

📌 Digital Marketing Manager (New Delhi)
🏢 yo a to z solutions
📍 New Delhi