Role Overview

We are looking for a Strategic Brand Consultant with strong FMCG exposure and hands-on agency experience to lead brand strategy, GTM planning, and integrated media strategy for multiple food & consumer brands.

This role will work closely with leadership, planning, creative, and performance teams to build sharp brand narratives backed by solid media logic and execution-ready plans.

Key Responsibilities

- Brand & Business Strategy
- Develop brand positioning, category frameworks, and communication territories
- Build GTM strategies for launches, relaunches, and market expansions
- Define brand architecture and long-term growth roadmap
- Translate business objectives into clear brand KPIs
- Media & Communication Strategy
- Create integrated media plans (Digital + Offline)
- Lead AOP planning (Quarterly / Annual)
- Define media mix, budget allocation, phasing, and reach-frequency logic
- Align media strategy with creative idea and consumer journey
- Work closely with performance teams on funnel strategy

Consumer & Market Intelligence

- Conduct category, competitor, and consumer insight analysis
- Identify white spaces and emerging trends in FMCG
- Use data (sales, media, digital, ORM, social listening) to sharpen strategy
- Build insight-led storytelling, not generic decks

Client & Internal Collaboration

- Act as strategic SPOC for senior client stakeholders
- Guide creative, content,



and media teams with clear strategic inputs
- Review and elevate decks before client presentations
- Ensure strategic consistency across all brand touchpoints

Required Skill Set

- Proven experience with FMCG brands (Food, Dairy, Staples, Nutrition preferred)
- Solid agency background (Creative / Media / Integrated agencies)

Deep understanding of:

- Brand strategy
- Media planning & buying logic
- Digital ecosystems (Social, Search, Influencer, Programmatic)
- Ability to connect business goals → insight → idea → media
- Excellent presentation & storytelling skills
- Comfortable with both strategy thinking and execution realities

Nice to Have

- Experience working on national / regional FMCG brands
- Exposure to rural + urban media planning
- Experience with retail & on-ground activations
- Prior consulting or CXO-level advisory exposure

Why This Role Is Critical

- FMCG brands need thinking partners, not just execution
- We are building long-term brand platforms, not campaign-only ideas
- You will influence how brands are built, scaled, and sustained
- Ideal Consultant Profile
- Thinks like a brand owner
- Understands media economics
- Can challenge briefs constructively
- Believes in insight-first, execution-aware strategy

To apply, please share your updated CV with or

📌 Strategic Brand Consultant (FMCG)Engagement Type: Project-based / Full Time / ConsultantExperience: 8–15 yearsBackground: FMCG brands + Agency experience (mandatory)
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