Job Description

Social Media Manager — Kloth n

Location: Bangalore

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Experience: 2–3 years

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Role: Full-time

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Compensation : above market for the right person

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About Kloth n

Kloth is building a new way to shop for fashion — where you can see clothes on yourself, try what you love at home, and only pay for what you keep.

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We’re looking for a Social Media Manager who lives and breathes fashion, creators and internet culture — someone who understands what makes people stop scrolling, share something with a friend, comment, and eventually shop.

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This is not a role for someone who just maintains a content calendar.

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We want someone who wants to build a fashion brand people obsess over.

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What You’ll OwnContent Strategy & Execution n

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- Own Kloth's content strategy across Instagram, Reels, Shorts and emerging social platforms.
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- Build a high-volume experimentation engine across formats, hooks, creators, trends and storytelling styles.
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- Develop recurring content formats that audiences recognize, love and come back for.
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- Spot trends early and translate them into content relevant to Kloth and fashion.
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- Write briefs, scripts, hooks and creative concepts — and execute them quickly.
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- Track performance obsessively and continuously improve based on what actually works.
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- Build systems that allow us to create viral content repeatedly rather than accidentally.
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Influencer & Creator Partnerships nn
- Identify creators who are genuinely relevant to Kloth's audience.
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- Own influencer outreach from first DM to long-term relationship.
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- Negotiate collaborations, product seeding, barter and paid partnerships.
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- Build a robust network of fashion creators who enjoy working with Kloth.
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- Develop creative collaborations that feel native to the creator rather than like traditional advertising.
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- Measure creator performance and double down aggressively on the partnerships that work.
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Build & Manage the Content Team nn
- Hire and manage a team of content creation interns.
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- Create clear briefs and workflows that help the team produce high-quality content quickly.
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- Coach interns on ideation, shooting, editing, scripting and understanding social performance.
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- Maintain a high bar while creating a culture of experimentation and speed.
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Be Part of the Content n

You should be comfortable in front of the camera .

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You don't necessarily need to be a professional creator, but you should be comfortable:

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- Hosting videos
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- Interviewing people
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- Trying new formats
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- Jumping onto trends
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- Talking naturally about fashion
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- Occasionally becoming one of the faces of Kloth's social presence
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Who We're Looking For n

You are probably someone who:

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- Has 2–3 years of experience in social media, content, influencer marketing or consumer brand marketing.
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- Is genuinely a fashion person — you follow brands, creators, aesthetics and trends because you enjoy it, not because it's your job.
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- Understands Instagram and short-form video deeply.
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- Has a strong instinct for hooks, storytelling and why people share things .
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- Can distinguish between content that looks pretty and content that actually performs.
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- Is extremely high-energy and comfortable running lots of experiments.
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- Moves fast and doesn't need a three-week approval cycle to publish an idea.
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- Can shoot decent content yourself when required instead of always depending on an agency or production team.
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- Enjoys meeting creators and building genuine relationships.
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- Is comfortable managing younger content creators and bringing the best out of them.
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- Is highly analytical about performance while still having strong creative instincts.
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- Can look at a Reel with 3 million views and develop a hypothesis for why it worked .
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Big Plus n

Experience with Meta Ads / paid social marketing is extremely valuable.

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You don't need to be a performance marketing specialist, but we'd love someone who understands:

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- Creative testing for paid ads
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- CTR, CPC, CAC and conversion
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- How organic content can be repurposed into performance creatives
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- How to identify winning creatives and create multiple iterations
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- How paid and organic social can learn from each other
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What Success Looks Like n

Within this role, your goal isn't simply to increase how much Kloth posts.

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Your goal is to build a repeatable content machine that:

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- Consistently produces breakout content
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- Builds a recognizable Kloth personality
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- Creates a growing community around fashion
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- Builds strong relationships with hundreds of relevant creators
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- Produces winning organic and paid creatives
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- Turns attention into customers
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The Kind of Person Who Will Love This Role n

Someone who sees a viral fashion Reel and thinks:

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“Why did THAT work — and how do I make something 10x better tomorrow?”

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- If your camera roll is full of saved fashion references, your Instagram algorithm knows you suspiciously well, and you're itching to build a fashion brand from the ground up — we'd love to hear from you.
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📌 Social Media Manager (Bengaluru)
🏢 Kloth
📍 Bengaluru