About the job

Company Description
Our Client Trinkets By Emily is a modern jewelry brand focused on delivering affordable elegance that can be worn every day. The company curates stylish, contemporary pieces designed for individuals who enjoy effortless sparkle and self-expression. With a strong online presence and a fully digital shopping experience.Trinkets By Emily connects with customers through its website and active social media channels on LinkedIn, Facebook, Instagram, and X (Twitter). The brand is growing its e-commerce footprint and is building a team passionate about fashion, digital retail, and customer-centric experiences.

Recently they have started their online channel: https://trinketsbyemily.com/
The tech stack used is:

Marketing & Social Commerce

- Facebook & Instagram, Google & YouTube – In progress, Pinterest - In Progress, TikTok - In Progress, MetaShop Instagram & Facebook, Outfy - Automate Social Media

Sales Channels

- Amazon Channel – CED -In Progress

Loyalty & Engagement

- Joy: Loyalty Program

Store Tools

- Powerful Form Builder, Omnivore -In Progress, Soro, Knowledge Base, Store Migration, Agentic -In Progress

Key Responsibilities

- Own and grow online sales through Shopify.

- Manage Google Shopping, Google Merchant Center, Meta and other digital channels.

- Improve SEO and organic Google visibility.

- Increase website traffic,



conversion rate and average order value.

- Manage paid advertising and improve ROAS.

- Develop email, SMS, abandoned-cart and customer retention campaigns.

- Grow Facebook, Instagram and social commerce.

- Explore and manage relevant marketplaces such as eBay and other Australian platforms.

- Coordinate product promotions, social content, influencers and UGC.

- Use analytics, AI and automation tools to improve marketing efficiency.

- Report weekly on sales, traffic, conversion, advertising performance and growth opportunities.

What We're Looking For

- Hands-on e-commerce/digital growth experience.

- Strong Shopify knowledge.

- Experience with Google Ads/Shopping, Meta Ads and SEO.

- Understanding of GA4, Google Search Console and Merchant Center.

- Solid commercial and analytical mindset.

- Fashion, jewellery, beauty or retail experience is highly desirable.

- Comfortable working independently in a fast-growing small business.

Success in This Role

You will be measured primarily on:

Online Sales Growth | Conversion Rate | ROAS | Customer Acquisition Cost | Average Order Value | Organic Traffic | Repeat Customers

We are looking for someone who can identify growth opportunities, implement them quickly and demonstrate measurable improvement in online sales.

📌 E-commerce Growth Manager (Kolkata)
🏢 Minutes to Seconds
📍 Kolkata