Position: Affiliate Account ManagerLocation: Gurgaon, Haryana (In office role)Experience required: 1-3 yearsVacancies: 3This is an ON-SITE role, NO work from home or hybridAbout Phronesis:Phronesis is a digital marketing company with offices in India & UAE, offering brand & growth marketing solutions to clientele based in GCC, India, SEA, Russia & US.Roles & Responsibilities:Be the part of a team and craft affiliate marketing strategiesMust have understanding of and leveraging Mobile 1-Measurement Partners (MMPs)Work closely with internal teams to ensure timely & smooth campaign execution, conversion, re-targeting & performance tracking.Implementation strategy for delivering campaigns using multiple channels to achieve campaign Kpi's.Ensure that all campaigns are planned, tracked and operate towards specific business and growth objectives. Measure and optimize on performance – ROI, CPA, CTR, CPC, CPI,
etc.Actively monitor and report performance hits & misses around affiliate marketing performance for respective source/network/partner. Along with tactical & strategic solution to drive conversionsOnboard new Networks/Partners etc. & take the ownership of driving their performance efficacy & volumeDesired Skills:Proficient in MS Office (Word, Excel & Powerpoint)Prior work experience in affiliate marketing (Ad Networks, Advertisers, Aggregators, DSPs) is a MUSTExcellent problem-solving, negotiation & stakeholder management skillsAbility to adapt & succeed in a rapidly changing environmentSelf-starter with ability to take ownership, display high commitment and multitaskGood oral and written communication skillsCandidates with ad agency experience or ad tech /ad network client management experience is preferredA proven track record of meeting business goals through performance-driven marketing