Job
Description

We are seeking an experienced
MarCom Manager to lead Marketing Communications and Enablement for our Growth
function. This role is at the intersection of B2B marketing, ABM, video
content, SEO, and BD enablement. The incumbent will be responsible for creating
visibility, executing targeted campaigns, and empowering Business Development
teams with intelligence, collaterals, and digital engagement tools that drive
measurable growth.

Salary –

It will depend on the role/hierarchy
fitment. Salary should not be a constraint for a positive
resource

Industry –

Office
Equipment / Automation / IT Software &
Software Services / Electronic / Security and Surveillance

Functional Area –

Marcom - Digital
Marketing

Role –

Lead / Manager
[will depend on experience]

Employment Type –

Permanent Job,
Full Time

Work location –

Ahmedabad
(Prahladnagar)

Shift & Working days

Regular Day
Shift, 5 days working

Job Role

​

· Marketing Communications

o Lead all internal and external communication initiatives, ensuring brand
consistency.





o Manage creative development — spec sheets, brochures, videos, design
guides, presentations, and case studies.

o Maintain a structured content calendar across campaigns, events, and launches.

o Coordinate with agencies and freelancers for high-quality design and
content delivery.

· ABM & Campaign Execution

o Design and run Account-Based Marketing (ABM) campaigns aligned with
target Named Accounts, Consultants, and Partners.

o Manage multi-channel digital outreach (email, LinkedIn, paid
remarketing, microsites).

o Analyze campaign performance and report engagement insights to BD and
Sales teams.

· Video Content & SEO

o Plan and produce short-format videos (explainers, testimonials, product
showcases, event reels).

o Oversee content scripting, shooting, and editing with internal/external
partners.

o Collaborate with SEO vendors to improve Spectra’s organic visibility,
website ranking, and traffic quality.

o Optimise web

📌 Lead / Manager - MarCom [Ahmedabad - Work from office - 5 days working week]
🏢 spectra
📍 Ahmedabad