Marketing Operations Specialist

Department: Marketing / Sales
Reports To: Director of Marketing
Employment Status: Full time
Location : Embassy Tech Village Kadubeesanahalli, Bangalore 560103

Position Summary

The Marketing Operations Specialist supports the systems, data, reporting, automation, and processes used by the Marketing and Sales teams. This role helps administer Salesforce, HubSpot, and related platforms; maintains data quality; develops reporting; supports campaign operations; and improves workflows across the revenue process.

The position works with multiple stakeholders to troubleshoot system issues, document processes, support users, and implement practical technology and automation solutions that improve efficiency, visibility, and execution.

Essential Responsibilities
- Support the administration and optimization of Salesforce, HubSpot, and related marketing and sales platforms.
- Maintain system fields, workflows, permissions, lists, forms, campaigns, reports, and dashboards.
- Support integrations and data synchronization between approved business platforms.




- Build and maintain marketing, campaign, pipeline, attribution, and activity reporting.
- Monitor and improve data accuracy, completeness, consistency, and duplicate management.
- Translate business needs into system configurations, workflows, reports, and documented requirements.
- Troubleshoot system, reporting, integration, automation, and data-quality issues.
- Support campaign setup, lead routing, segmentation, tracking, and performance measurement.
- Develop practical automations using approved tools, artificial intelligence, APIs, or Python when appropriate.
- Test and document system changes before deployment.
- Create process documentation, training materials, and user instructions.
- Provide day-to-day system support and training to Marketing, Sales, and other stakeholders.
- Assist with technology evaluations, vendor coordination, license management, and platform adoption.
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