About the Company:

Our client is a fast-growing, purpose-led consumer brand in the sustainable home care space. Built on eco-friendly and plant-based innovations, the brand combines performance with environmental responsibility. With a solid D2C foundation, the company is now aggressively scaling its offline footprint across India through General Trade, Stand Alone Modern Trade (SAMT), CSD, and other traditional channels.

The organization operates in a high-growth, entrepreneurial environment and is focused on building a robust nationwide distribution network.

Role Overview:

Our client is looking for a seasoned sales leader to build, scale, and lead the General Trade and allied channels across India. This role will drive distribution expansion, revenue growth, and in-store brand visibility while strengthening route-to-market efficiencies.

The incumbent will be responsible for building strong distributor ecosystems, leading large field sales teams, and ensuring sustainable growth across metros and tier 1–3 markets.

Role & Responsibilities:

General Trade Strategy & Expansion

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Own and execute the national General Trade strategy aligned with revenue and distribution goals

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Drive numeric and weighted distribution across key markets

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Strengthen route-to-market models and distributor networks

Revenue & Sales Management

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Drive primary and secondary sales growth

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Improve outlet productivity, beat efficiency, and coverage expansion

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Ensure achievement of monthly, quarterly, and annual sales targets

Team Leadership

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Build, lead, and scale a high-performing GT sales team

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Define KPIs, performance metrics, and accountability frameworks

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Develop strong regional leadership bench strength

Trade Marketing & Execution

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Ensure strong in-store visibility, merchandising, and trade promotions

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Support effective new product launches across channels

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Monitor competition, pricing dynamics, and market shifts

Planning & Cross-Functional Collaboration

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Lea

📌 National GT Sales Leader | Growth stage FMCG Brand (Mumbai)
🏢 Kwan
📍 Mumbai