Job Description

Content & Social Media Manager

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Location: Gurugram

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Employment Type: Full-time, on-site

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We are looking for a creative, detail-oriented and highly organised Content & Social Media Manager to shape and manage DRAWN’s digital presence.

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This is a full-time, on-site role based in Gurugram. The candidate will develop and execute the brand’s content and social media strategy across Instagram, Facebook, Snapchat and LinkedIn.

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The role requires a strong understanding of premium brand communication, visual storytelling and platform-specific content. You should be able to translate DRAWN’s collections, artist collaborations and brand identity into distinctive, relevant and engaging digital content.

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Key Responsibilities

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- Develop and manage monthly and campaign-specific content calendars.
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- Plan and execute social media campaigns across Instagram, Facebook, Snapchat and LinkedIn.
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- Develop platform-specific content based on audience behaviour, content formats and business objectives.
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- Conceptualise and produce engaging Reels, Stories, carousels, static posts and short-form videos.
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- Write clear and compelling captions, campaign copy and brand communication that reflect DRAWN’s tone and positioning.
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- Plan content around collection launches, artist collaborations, campaigns and key brand moments.
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- Coordinate and assist with campaign shoots, social media shoots and ongoing content creation.
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- Capture and edit high-quality product, lifestyle, behind-the-scenes content.
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- Schedule and publish content while maintaining consistency across the brand’s visual and written communication.
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- Monitor community interactions and respond to comments and messages in the appropriate brand voice.
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- Identify and manage relevant influencer, creator and brand partnerships.
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- Work closely with the founder, design, marketing and e-commerce teams to align content with broader business goals.
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- Track social media performance, prepare regular reports and use insights to improve reach, engagement and conversion.
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- Stay informed about developments across social media, fashion, art and culture, and identify relevant opportunities for the brand.
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- Maintain a consistent, premium and recognisable brand presence across all digital platforms.
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Qualifications and Experience

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- Prior experience working directly with a premium or luxury fashion brand is mandatory.
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- 3+ years of relevant experience in social media, content strategy or digital marketing.
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- Demonstrable experience managing brand accounts across multiple social media platforms.
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- Strong working knowledge of Instagram, Facebook, Snapchat and LinkedIn, including platform-specific formats, audiences, algorithms, analytics and best practices.
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- Strong Social Media Marketing and Social Media Optimisation skills.
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- Experience developing content strategies, planning campaigns and building detailed content calendars.
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- Excellent communication, copywriting and editing skills, with the ability to create clear, engaging and brand-aligned communication.
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- A strong understanding of premium brand positioning, fashion, styling, art and visual culture.
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- Experience conceptualising, shooting and editing product, campaign and social media content for a premium brand.
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- Proficiency with social media scheduling, analytics and content-editing tools.
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- Ability to interpret social media metrics and translate findings into actionable recommendations.
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- Robust organisational and project-management skills, with the ability to manage multiple launches and deadlines simultaneously.
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- A refined visual sensibility, exceptional attention to detail and the ability to collaborate effectively with cross-functional teams.
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- A degree in marketing, communications, fashion communication or a related field is preferred.
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- Must be available to work full-time from our Gurugram office.
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To Apply

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Please submit:

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Your CV to [email protected]

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A portfolio of relevant content and social media work

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Links to fashion brands or social media accounts you have directly managed

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A brief note explaining your role and contribution to each account

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Applications without prior experience working with a premium or luxury fashion brand will not be considered.

📌 Social Media Manager (Gurugram)
🏢 Drawn
📍 Gurugram