Description

We are seeking a highly skilled, results-oriented digital experience manager, to help manage and optimize our firm’s external-facing digital platforms, with a core focus on the performance and impact of our commercial website. This mid-level role plays a critical part in shaping the user journey, improving lead engagement, SEO and aligning digital experience with our firm’s strategic priorities. As a key member of the digital marketing team, you will collaborate closely with business unit marketers, IT, and offshore team to deliver measurable improvements in digital performance.

Responsibilities

Digital Experience:
- Collaborate with the Integrated Marketing director and the website development team to develop, execute, and deliver large-scale digital transformation projects, supported by web and commercial operations teams.
- Own SEO/Paid social for marketing. Recommend, set up and manage analytics of high-impact paid media campaigns across search, social, and programmatic channels.




- Define and execute the organic search strategy across the website owning technical and non-technical SEO audits, content optimization, URL structure and meta frameworks to improve ranking for priority commercial keywords.
- Lead Generative Engine Optimization (GEO) initiatives to ensure the firm’s expertise surfaces accurately in AI-generated searches.
- Align marketing, business, and technology goals through effective cross-border team collaboration.
- Utilize performance-driven strategies, conversion optimization, and full-funnel marketing to deliver measurable business results.
- Execute the firm’s multi-phase digital experience strategy for the commercial website and related digital channels.
- Translate strategic goals into user-centered digital experiences that support lead generation, brand awareness, and content visibility.
- Own the end-to-end UX execution, from page layout and wireframing to testing and post-launch optimization.

Paid Media & Performance Marke

📌 Interactive Marketing Manager II (Mumbai)
🏢 Kroll
📍 Mumbai