Role
purpose

This
role owns SecNinjaz's paid advertising and email demand generation
across LinkedIn, Google, and marketing automation. The objective is
qualified pipeline: bringing security and IT decision-makers to the
company, converting them, lowering acquisition cost, and feeding the
sales team. This is a hands-on role — the person builds the
campaigns, writes the copy, sets up the tracking, and reads the
numbers. A working understanding of B2B buyer journeys and the
ability to turn business objectives into measurable campaigns are
essential.

Key
responsibilities

Strategy
and planning
- Build
monthly and quarterly demand-generation plans tied to revenue
targets, with forecasts for reach, traffic, leads, cost per lead,
and expected pipeline contribution.
- Define
target industries, accounts, job titles, keywords, and audience
segments for a security and IT buyer.
- Recommend
budget and channel split across LinkedIn, Google, email, and
retargeting.

LinkedIn
advertising
- Plan
and run LinkedIn Campaign Manager campaigns: Lead Gen Forms,
Sponsored Content,



Document and Video Ads, Conversation Ads, and
website-conversion and retargeting campaigns.
- Build
and manage matched audiences and account lists for account-based
marketing by industry, company size, seniority, and skills.
- Test
objectives, targeting, creative, and calls to action; optimise bids,
budgets, frequency, and cost per lead.
- Connect
Lead Gen Forms to the CRM.

Google
Ads
- Build
and manage Search, Display, remarketing, and YouTube campaigns,
structured by service, segment, geography, and search intent.
- Run
keyword research for high-intent commercial terms; manage match
types, negatives, geographic and device targeting, and search-term
hygiene.
- Write
and test ad copy, headlines, descriptions, extensions, and calls to
action; optimise for conversions, cost per acquisition, and return
on ad spend.
- Set
up and validate conversion tracking through Google Ads, GA4, and
Google Tag Manager.

Email

📌 Performance Marketing (Delhi)
🏢 SecNinjaz Technologies
📍 Delhi