Role Overview

We are looking for a Marketing Manager who will own the end-to-end marketing function at DATOMS — from strategy to execution.

This role is for someone who can build the marketing engine, drive teams, and step in to execute when required. You will work closely with leadership to ensure marketing directly contributes to pipeline generation, brand building, and revenue growth.

Key Responsibilities1. Marketing Strategy & Planning

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Define and own the overall marketing strategy and roadmap

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Build GTM plans for different segments (Warehousing, Cold Chain, Energy, OEMs)

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Translate strategy into transparent quarterly and monthly execution plans

2. Lead Generation Strategy (Inbound & Outbound)

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Define and build the lead generation engine across inbound and outbound channels

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Guide the inbound team on content, SEO, LinkedIn, and demand generation strategy

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Guide the outbound team on campaign targeting, messaging, and outreach approach

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Ensure strong alignment with Sales for pipeline quality, conversion, and revenue impact

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Actively participate in campaign execution when required — from setup to optimization

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Hands-on with outreach tools, marketing automation platforms, and CRM systems

3. Brand Building & Positioning

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Define and drive DATOMS’ brand narrative and positioning

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Build a strong presence on LinkedIn and industry channels

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Ensure consistency across all communication touchpoints (website, decks, campaigns)

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Ensure all content clearly communicates business value and differentiation; Guide teams on what to say, how to say it, and to whom

4. Events, Exhibitions & Field Marketing

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Plan and execute events, exhibitions, and industry meetups

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Represent DATOMS as a brand ambassador at events. Engage with prospects, partners, and customers on the ground

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Drive lead generation and relationship building through events; Ensure strong pre-event and post-event campaign execution (outreach, follow-ups, conversions)

5. Execution Oversight

📌 Marketing Manager (Bhubaneswar)
🏢 DATOMS
📍 Bhubaneswar