Experiential Marketing Lead (BTL) (Food Truck)

Experiential Marketing Lead (BTL) (Food Truck)

04 Sep
|
Forbidden Foods| BRB Popped Chips
|
Gurugram

04 Sep

Forbidden Foods| BRB Popped Chips

Gurugram

Job Description

ABOUT BRB

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BRB is a better-for-you, mass-premium snacking brand built for India's urban, health-aware Gen-Z

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consumer. Our Popped Chips — made without frying or baking — anchor the brand, with two sub-brands:

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BRB Shortcuts (Peanut Butter Wafers) and BRB NoNo's (Baked Toasties). Distributed across

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q-commerce, Amazon, up-to-date retail, vending machines, corporates, and HORECA — we are at an

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exciting stage of scaling the brand.

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ABOUT THE ROLE

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The BRB food truck is a flagship brand experience initiative. As the Marketing Executive Events

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(Food Truck), you will own the full event lifecycle — from sourcing and closing events to planning,

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executing, and reconciling costs post-activation. This role sits within the marketing team but is deeply

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operational at its core.

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WHAT YOU'LL OWN

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Event sourcing & closure

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Identify, evaluate, and close event opportunities suitable for the food truck. Negotiate terms, manage

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permissions, and confirm logistics ahead of each activation.

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Pre-event planning

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Own all preparation including procurement, inventory, food prep planning, manpower scheduling, vendor

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coordination, and dispatch readiness.

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On-ground execution

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Be present at every activation to manage operations, manpower, service quality, and customer experience

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— ensuring every event is on-brand and seamless.

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SOPs & standards

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Implement and maintain operating procedures across hygiene, food handling, service, and customer

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interaction.



Train and guide manpower to deliver consistently.

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Logistics & compliance

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Coordinate vehicle movement, driver scheduling, route planning, and parking. Maintain working knowledge of relevant licenses, permits, and event access requirements across Delhi NCR.

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Post-event closure

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Complete reconciliation of stock, wastage, and billing after each activation. Share operational reports and

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learnings with the Marketing Manager.

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WHAT WE'RE LOOKING FOR

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Background

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– 1–4 years in operations, F hospitality, events, or logistics

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– Hospitality or food technology background preferred

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– Experience managing on-ground teams or event operations

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– Familiarity with food handling, hygiene, and service standards

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What you bring

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– Highly organised with strong problem-solving instincts

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– Calm and decisive under pressure with multiple moving parts

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– Comfortable with procurement, inventory, and billing basics

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– Working knowledge of Delhi NCR venues, roads, and permits

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– Available on weekends and event days — mandatory

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– Based in Delhi NCR — mandatory

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REPORTING LINE

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Part of the BRB marketing team, reporting to the Marketing Manager. A unique role at the

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intersection of operations and brand — you'll work closely with marketing to ensure every activation is

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memorable, not just functional

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TRAITS WE VALUE

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High ownership

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Hands-on executor

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Problem solver

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People manager

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Process driven

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Hospitality mindset

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NCR local

📌 Experiential Marketing Lead (BTL) (Food Truck)
🏢 Forbidden Foods| BRB Popped Chips
📍 Gurugram

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