Role Overview:

The opening is for the role of Senior Associate-
Market Research in the marketing department will require you to lead day-to-day
marketing research operations and generation of insights for discovering market
trends and tapping unexplored markets focused towards increasing the revenue
and transaction volumes for NPCI.

Key responsibility:
​

· Lead end-to-end execution of market research and
insights projects, working closely with internal stakeholders and external
research agencies to ensure timely and high-quality delivery

· Act as a bridge between business teams and
research partners, translating business objectives into research frameworks and
actionable insights

· Design and manage project plans, oversee
fieldwork and data collection, and ensure alignment with business goals
throughout the project lifecycle

· Drive quality and accuracy of research outputs
through rigorous validation, spot checks, and structured review of reports and
insights

· Translate complex data and research findings
into explicit,



actionable recommendations for internal stakeholders and leadership

· Manage stakeholder communication, including
presenting key findings and ensuring alignment on objectives, outputs, and
impact

· Monitor project budgets and ensure
cost-effective execution while maintaining quality standards

· AI-augmented research practice: designing and
implementing AI-assisted workflows across the research lifecycle to improve
output quality, depth of insight, and turnaround time; with the ability to
translate AI-assisted analysis into leadership-ready outputs and build
team-level AI capability

Requirements
Key skills and experience required:

Experience:
2-4 years

Educational
Qualifications:

Bachelor’s degree (required, preferably in
the following domains): Marketing, Business, Economics, Psychology or
Statistics)
Master’s degree (Required): MBA

Functional
skills:

· Data Analysis: Proficiency in analyzing
both qualitative and quantitative data to gen

📌 Market Research (Mumbai)
🏢 NPCI
📍 Mumbai