About Us
Pearl is AI for skilled services at global scale, combining advanced AI with verified human expertise to deliver help that is accurate, accountable, and fast. Since 2003, our network has connected millions of customers with licensed professionals across 196 countries, making real expertise available anytime, anywhere.
Our Values
- Data driven: Start with truth, measure what matters.
- Courageous: Bias to action; run toward hard problems.
- Innovative: Seek novel, elegant solutions.
- Lean: Do more with less. Build, ship, learn fast.
- Humble: Robust opinions, lightly held.
About the Role
We are looking for a Senior Analyst – Digital Marketing to join our International Team. In this role, you will serve as the analytical backbone of our marketing efforts, delivering data-driven insights that optimize campaign performance across Google Search and Display. Your expertise will help shape bidding strategies, targeting, creative testing, and overall ROI improvement. This position offers a clear growth path into a PPC Account Manager role,
where you will take ownership of campaigns based on your performance.
What You’ll Do
- Own the execution and performance of PPC campaigns, driving optimization strategies and ensuring measurable business impact.
- Analyze campaign performance data using SQL, Tableau, Google Analytics, and Looker Studio to identify opportunities, generate insights, and influence strategic decisions.
- Lead the design, execution, and evaluation of A/B and multivariate testing programs, translating findings into scalable improvements and measurable outcomes.
- Develop and apply advanced segmentation and clustering methodologies to improve audience targeting, campaign efficiency, and growth opportunities.
- Leverage AI-driven tools and predictive models to optimize creative assets, keyword strategies, and prioritization frameworks that improve performance at scale.
- Drive cross-functional alignment with marketing, product, analytics, and
📌 Senior Analyst, Digital Marketing (India)
🏢 Pearl
📍 India