Brief Intake & Campaign Planning

● Receive new campaign briefs from Manager or directly from the client using GEC Digital's standardised Brief Intake Form

● Conduct a 30-minute brief clarification call with the client within 24 hours of brief receipt — confirm objectives, target audience, geography, budget, timeline, success metrics, and approval process

● Document the confirmed brief in Zoho CRM and Google Drive — shared with designated manager and the client for sign-off before any work begins

● Build the Campaign Plan document for every brief: channel mix, content requirements, execution timeline with milestones, in-house vs. partner resource decision, deliverables list, and reporting cadence

● Present the Campaign Plan to Manager for approval before client presentation; present to client for sign-off; no execution begins without a signed-off Campaign Plan

2. In-House vs. Partner Execution Decision

● Assess each campaign's resource requirements against current CSC team capacity

● For in-house delivery: brief the Campaign & Social Exec (social/content),



Outreach Executives (outbound calling/email), or Research Analyst (data/research) as appropriate; own the internal project timeline

● For partner delivery: select from GEC Digital's approved partner network; issue a explicit written partner brief; manage the partner to the agreed timeline; QA all partner output before client delivery

● Maintain the Partner Network Register in Zoho CRM: partner name, capability, pricing, performance rating, contact; update after every engagement

● Hybrid campaigns (in-house + partner): manage both streams simultaneously; ensure integrated delivery and consistent quality

3. Campaign Execution Management

● Own the campaign execution timeline — track every milestone; chase delays proactively before they become problems

● For Demand Spark campaigns: oversee ABM list quality (Research Analyst), outreach sequence build (in-house or partner), campaign launch via Brevo/WATI/Linke

📌 GEC Digital Ops Executive (Bhubaneswar)
🏢 GEC MEDIA GROUP
📍 Bhubaneswar