About Setoo: Setoo is an AI-driven software solutions company building intelligent software, AI applications, enterprise
platforms, automation solutions, and digital experiences for businesses worldwide.
We're looking for a passionate and experienced SEO & Performance Marketing Specialist who
understands how search has evolved beyond traditional SEO. The ideal candidate should have hands-on
experience with Search Engine Optimization (SEO), Answer Engine Optimization (AEO), Generative
Engine Optimization (GEO), and Performance Marketing, helping both Setoo and our clients achieve
measurable business growth.

Key Responsibilities:

Performance Marketing

Plan, execute, and optimize campaigns across:
- Google Ads
- Meta Ads (Facebook & Instagram)
- LinkedIn Ads
- YouTube Ads

Responsibilities include campaign planning, audience targeting, conversion tracking, A/B testing, landing
page optimization, budget management, lead generation, and ROAS optimization for both Setoo and client projects.

Analytics & Collaboration




- Track and report campaign and SEO performance using Google Analytics 4 (GA4), Google Tag.
- Work closely with developers, designers, and content teams to execute SEO-first marketing strategies.
- Leverage AI tools to improve research, content planning, reporting, and overall marketing efficiency.

Search Engine Optimization (SEO)
- Develop and execute SEO strategies for Setoo and client websites.
- Perform technical SEO audits and resolve indexing, crawlability, website health, and Core Web Vitals issues.
- Conduct keyword research, competitor analysis, and content gap analysis.
- Optimize website architecture, metadata, internal linking, structured data, and on-page SEO.
- Plan and execute ethical off-page SEO and backlink acquisition strategies.
- Monitor website performance using Google Search Console, GA4, and other SEO tools

Answer Engine Optimization (AEO)
- Optimize content for Featured Snippets, AI Overviews, People Also Ask, Knowledge Panels, a

📌 Performance & Growth Marketing Specialist – SEO, AEO & GEO (Pune)
🏢 Setoo Solution
📍 Pune