Job Description

Business Development Specialist

/n

Job Responsibilities:

/n

/n
- Work with sales team to develop standard lead research templates and HubSpot Playbooks per business persona/campaign
/n
- Perform company / contact research as per ICP.
/n
- Develop strategy, cadence and day-to-day execution of email templates/sequences for lead gen drip campaigns.
/n
- Conduct outreach through LinkedIn and cold calls to qualify inbound leads generated and outbound outreach to maintain a dynamic lead pipeline.
/n
- Craft compliant messaging adhering to the CAN SPAM Act.
/n
- Ensure CRM automations in HubSpot are functioning properly.
/n
- Report progress in Hubspot CRM, overseeing lead intake and transitioning to the sales team and subject matter experts (SMEs).
/n
- Act as the lead generation and prospecting subject matter expert (SME) for the sales team, facilitating monthly Lead Gen Community of Practice (CoP) calls to share and implement best practices.
/n
- Providing coverage of up to 50% during USA business hours (Shift Timings: 3 to 11 PM IST)




/n

/n

Skills:

/n

/n
- Strong time management abilities
/n
- Robust market research and analytical skills
/n
- Intellectual curiosity
/n
- Confidence in rapidly learning and translating insights into compelling messaging
/n
- Capacity to independently create detailed plans from overarching objectives
/n
- Effective prioritization skills
/n
- Previous experience in generating business for a marketing agency, association management, conferences, or print/ industry
/n

/n

Goals:

/n

/n
- Achieve a lead success conversion rate of 20% or higher annually for CJK brands.
/n
- 5 to 8 years of experience in sales, lead generation, or B2B email marketing.
/n
- English language proficiency, experience working with CRMs (Hubspot), LinkedIn Sales Navigator and Lead Intelligence tools
/n
- Bachelor's degree in business, sales, or marketing(Pref)
/n

📌 Lead Generation (Mumbai)
🏢 Knowledgeworks Global
📍 Mumbai