Job Description:

About Company:

Tarrina Health is an early-stage startup on a mission to bring health to Bharat. We improve access to affordable, evidence-based, and high-quality health products in small towns and rural India by building a contemporary, digitized distribution channel for the pharmacies that serve these communities.

As Head of Sales, you will own sales and distribution growth across rural and semi-urban markets in Gujarat. You will manage a portfolio that includes our in-house label, Nahoa, alongside leading brands such as HUL, P&G;, Dabur, and Himalaya — driving business growth, field execution, and channel development, while laying the foundation for our pharma distribution vertical.

This role suits a self-motivated, market-oriented leader who is both hands-on and strategic. You will work closely with the CEO, Head of Marketing, and Tech Lead. It is a high-impact role for someone who loves strategy, thrives on targets, mentors teams, and is ready to roll up their sleeves. Initially state-specific,



it is designed to scale into a multi-state and pan-India leadership opportunity.

What You'll Do
- Own and deliver monthly and quarterly revenue targets across covered districts.
- Build, lead, and coach a high-performing field sales team.
- Expand distribution coverage into unserved and underserved territories.
- Leverage Nielsen and market data to identify growth opportunities.
- Conduct competitive benchmarking to develop best-in-class distribution practices.
- Take quick, proactive action to protect market share and boost visibility.
- Strengthen presence across modern trade, e-commerce, and institutional channels.
- Develop anchor relationships with wholesalers, hospitals, and other B2B customers.
- Optimize beat planning, route efficiency, and lead conversion.
- Coordinate with operations to align demand forecasting and avoid sales loss.
- Drive low-inventory, high-velocity models to reduce working-capital needs.
- Champion process-driven execution acr

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