Job Context:
Incumbent would lead Trade Marketing Strategy for a region in line with sales objectives by planning and executing effective BTL marketing and promotional activities.
Challenges:
2, DETAILS OF THE JOB:
Job Role / Title: Market Development Manager Level: M05
Function: Marketing Work Location: Bangalore
Reporting Manager: Central Market Development Manager Manager's Manager: VP – Marketing
Team Size: 10–12 No. of Direct Reportees: 4–5
3, KEY ACCOUNTABILITIES:
AccountabilitiesScope of WorkBranding & Visibility Activities• Planning region-wise execution of all signage drives related to either visibility or promotion in the market place.• Strategizing visibility initiatives across sales channel.
Visibility & trade Promotion in stipulated allocation and criteria.Marketing Budget Allocation and Management• Plan & Manage marketing budgets within the approved parameters to assist in delivery of company's targets.• Keep a track on head / subheads wise spend v/s budgets for the cluster.• Weekly review of FMA budget utilization at Unit Level.Key Accounts Tie Ups• Identify brand imagery and HVO accounts in the region.• Negotiate volume targets and A&M; payout to convert them into Pepsi exclusive accounts.• Effectively utilize the budget allotted to drive all brands under Pepsico portfolio in HVO/ imagery accounts.Market Mapping• Competition mapping of visibility, share, and new product launches.• Total industry outlets, PI Outlets.• Tracking Competition Initiatives/Activations/New Launches.• Tracking Brand/SKU Performance.• Visibility Index and Market share.Team Development• Monitor training & development of Frontline Sales Force/ Marketing Executives for better sales execution.• Monitor progress against the plan in the Weekly Commitment Meetings and Monthly planning meetings.New Initiatives• Leveraging market knowledge, planning and executing cutting-edge strategies to increase market share.Driving Sales Volume