About GenY:

At GenY Medium, we don’t just market brands — we make them impossible to ignore.

We’re a national digital marketing agency working with enterprise brands and fast-growing

startups. In a short span, our 100+ member team has built campaigns that don’t just

perform, but stick.

If you’ve ever looked at an ad and thought, “I could’ve written that better” — we should talk.

Job Summary:

We are looking for a Copywriter with exceptional storytelling ability, strong digital sensibilities, and a strategic mindset to join our creative team. You should be able to turn a straightforward brief into an idea that can live across formats — from a 15-second Reel to a creator-led video, a campaign film, a meme, a social post, a Google Ad, or a high-converting Meta campaign. You understand the difference between writing something people want to watch and writing something that makes them take action — and know how to do both.

Key Responsibilities :

- Write, edit, and oversee content across digital formats: social media, performance marketing (Google, Meta ads), websites, landing pages, emailers, video scripts, blogs, and more.
- Develop big,



culturally relevant campaign ideas for digital-first brands.
- Write sharp, engaging scripts for Reels, YouTube, social films, branded content and creator collaborations.
- Understand how stories work differently across platforms and formats.
- Turn client briefs, trends and everyday observations into compelling ideas.
- Write in multiple tones and voices — from funny and conversational to emotional and impactful.
- Work closely with designers, videographers, marketing peers and creators to bring ideas to life.
- Do storytelling for campaigns from concept to execution.
- Contribute to pitches and brainstorming sessions with creative ideas and campaign concepts.
- Mingle & upskill peers to help raise the overall creative output of the team.
- Stay plugged into internet culture, emerging formats, creators and how people actually consume content today.

Education: Masters/Bachelors in English, Media Comm, Journalism & Advertising

Experience: 1 to 2 years of experience in writing for marketing communications. Agency experience of at least 1 year would be an added advantage

📌 Copywriter (Hyderabad)
🏢 GenY Medium
📍 Hyderabad