- Support media relations across beauty, lifestyle, and business publications to drive brand visibility.
- Track and identify PR opportunities for brand and founder profiling, interviews, features, and thought leadership.
- Monitor LinkedIn influencers, Reddit communities, and social conversations to surface consumer insights, emerging trends, and competitor activities.
- Identify culturally relevant moments, trends, and conversations that can be leveraged for storytelling and media visibility through proactive journalist outreach.
- Build, maintain, and regularly update media lists for ongoing PR outreach and relationship management.
- Assist in drafting media pitches, press releases, briefing documents, and coverage reports.
- Support influencer marketing initiatives by identifying relevant creators, maintaining influencer databases, coordinating collaborations, and tracking campaign performance.
- Track media coverage, influencer mentions, and industry developments to generate actionable insights for the team.