We are looking for a highly analytical and result-driven Performance Marketing Manager to lead Bon La Vie's online revenue growth through paid advertising.
This role is responsible for customer acquisition, scaling paid campaigns, improving ROAS, and building a sustainable D2C growth engine.
This is a revenue-linked role — performance matters.
Key Responsibilities
1️⃣ Paid Advertising Strategy & Execution
- Plan and execute Meta Ads (Facebook & Instagram)
- Manage Google Ads (Search, Shopping, Display, YouTube)
- Structure cold, warm, and retargeting campaigns
- Scale winning campaigns profitably
- Test new audiences, creatives, and funnels
2️⃣ Revenue & ROAS Ownership
- Own CAC (Customer Acquisition Cost)
- Maintain target ROAS benchmarks
- Monitor daily ad performance
- Control budget allocation
- Scale profitable ad sets
3️⃣ Funnel Optimization
- Improve landing page performance
- Work with Website Manager for CRO
- Optimize checkout journey
- Reduce cart abandonment
- Improve AOV via bundles & upsells
4️⃣ Creative Testing Strategy
- Work closely with content team
- Identify winning hooks & angles
- Test UGC-style creatives
- Provide data-driven feedback to creators
- Plan monthly creative roadmap
5️⃣ Data & Analytics
- Track performance using:
- Meta Ads Manager
- Google Analytics (GA4)
- Shopify reports
- Weekly reporting to founder
- Monitor LTV vs CAC
- Identify scaling opportunities
- 2–5 years experience in performance marketing (D2C preferred)
- Strong hands-on experience with Meta Ads
- Good understanding of Google Ads
- Deep understanding of ad funnels
- Experience scaling campaigns to ₹5L+ monthly budgets
- Solid analytical mindset
- Comfortable working with data
Preferred Experience
- Experience in kids / toys / retail category
- Experience working with Shopify brands
- Proven track record of scaling revenue
- Understanding of creative strategy