Business objectives • Drive overall business and growth at account level for lights & other key categories by meticulous planning, Indexing, and driving conversions with the help of key stakeholders. • Ensure the best service to clients to make a brand of choice. • Managing the network of key accounts and servicing their requirements in the lights category • Drive the engagement across mapped AID firms and BH stores. • Working and collaborating with other teams to drive the product level agenda and enhance project conversions. Market Development • Identify opportunities across various business segments through competition analysis, regular market visits and giving feedback to brand team for current product development. Customer centricity • Enhance consumer experience by ensuring resolution of complaints within the defined timelines.