Responsibilities •Act as the cross-functional coordinator for all SEG offering launches — own the launch plan, drive alignment across offering teams, sales, and marketing, and ensure every launch lands on time with the right materials in place, partnering with the Director, Service Line Marketing Leader, SEG •Build and maintain a launch readiness checklist covering sales enablement, CRM configuration, campaign briefs, web updates, analyst communication, and partner activation; track milestones and escalate blockers proactively •Own and maintain the sales enablement content library — battlecards, one-pagers, solution decks, objection-handling guides, and FAQs — ensuring all materials are current, accessible, and adopted by the Sales (Service Line and Vertical) community •Design and run enablement sessions for the Sales community, delivery teams, and markets teams; track attendance and knowledge retention •Manage customer marketing — existing client engagement, reference program development, and cross-sell/upsell campaigns in close coordination with the sales team •Maintain the Winzone CRM configuration for all SEG offerings — ensure correct tagging, prospect capture,



and pipeline hygiene •Build and monitor offering-level pipeline reporting; deliver weekly pipeline reviews to leadership flagging anomalies and coverage gaps •Gather win/loss feedback from the sales team; synthesize insights and route updates to the Portfolio & Content AD for messaging and content improvements •Manage partner co-marketing coordination with AWS, Azure, and AI platform partners — joint content calendars, co-sell activation timelines, and MDF utilization tracking •Support analyst relations scheduling and logistics with Analyst Relations and strategy team; support briefing preparation with the Portfolio & Content AD Requirements •12+ years of GTM, sales enablement, product marketing, or a revenue-facing marketing role within IT services or B2B technology •Education: MBA (Marketing/IT) preferred •Proven experience managing cross-functional technology offering launches — must demonstrate structured program management across sales, product, and marketing stakeholders •Solid understanding of IT services sales cycles and how marketing supports complex enterprise deals •Experience creating and maintaining a sales enablement content library for technology services — portfolio of past work essential •Comfortable working directly with senior sales leaders and translating their feedback into content and process improvements •Solid organizational skills and attention to detail — managing launches, enablement, customer marketing, and partner coordination simultaneously is core to this role •Familiarity with CRM tools (Salesforce, Winzone, or equivalent) and pipeline reporting •Experience with partner ecosystems (AWS, Azure, or GCP co-sell and MDF programs) is a strong plus •Background in customer marketing or client advocacy programs preferred

📌 GTM Sales Enablement - AD Level (Bengaluru)
🏢 People First Consultants
📍 Bengaluru