Responsibilities •Own the messaging architecture across all SEG offerings — develop and maintain a messaging matrix per offering: Service × Buyer Persona × Pain Points × Differentiators, kept current as the portfolio evolves •Drive content strategy, creation and quality; act as strategic partner to Director, Service Line Marketing Leader, SEG on SEG's positioning and narrative across all buyer-facing channels •Set the ABM account strategy — account selection, tiering, and messaging angle per account — and brief the central Cognizant campaign structure for execution •Oversee output from the Executive Communications & Social hire; ensure consistency and on-message quality across all external-facing content •Prepare analyst briefing materials (Gartner, Forrester, IDC) and lead competitive differentiation work, including quarterly battlecard updates on key competitors •Commission and review thought leadership content — PoV articles, solution narratives, white papers, articles — working with SEG SMEs, consultants,



and external writers •Maintain market and competitive intelligence on technology shifts and evolving client adoption patterns to continuously refresh SEG's narrative •Partner with the GTM AD to ensure all sales enablement materials reflect current positioning; review battlecards and solution decks before distribution to the SLS community Requirements •12+ years of product marketing or portfolio marketing experience within IT services or technology consulting •Education: MBA (Marketing/IT) and Engineering degree preferred •Demonstrated ability to build and own messaging frameworks for complex, multi- offering technology services portfolios •Exceptional written English — solid enough to review, edit, and elevate C-suite-level content produced by others; published portfolio of B2B thought leadership strongly preferred •Experience preparing analyst briefing materials and competitive intelligence decks for technology services •Proven ability to work with senior SMEs and offering leaders to extract insights and translate them into compelling business narratives •Experience with ABM program design — account selection, tiering, and content mapping — is a strong plus •Familiarity with AI, Cloud, Data Engineering, or ERP services marketing preferred •Prior exposure to BFSI, HCLS, P&R;, or CMT vertical marketing is an advantage

📌 Portfolio & Content Marketing - AD Level (Bengaluru)
🏢 People First Consultants
📍 Bengaluru