Job Responsibilities:Oversee marketing function in all capacity: growing qualified leads for corporate innovation services and startup ecosystem services (digital acquisition, form / stage capture, SEO), and expanding our brand within India and internationally.Conduct market research analysis to understand competitive landscape: target audience, competitors, key organizations/influencers, local media.Spearhead email marketing efforts for B2B corporate innovation consulting leads (lead nurturing / drip marketing, newsletter formatting, mailing list).Create and execute paid marketing strategy including Adwords, Facebook, Instagram, and LinkedIn.Create pertinent content for blogs, gated content, social media. This includes, strategy and process management for company thought leadership development.Responsible for metrics and reporting: YTD monthly progress,



conversions, monthly spend tracking (CPM), impressions, ROI, etc.Qualifications:Significant digital marketing experience – Google Analytics, SEO, AdWords, social media ad spend, landing page / lead capture, etc. (formal certification is a plus)Robust and proven copyrighting ability (blogs, social media, whitepapers, etc.)CRM and Email Marketing experience.Design skills (illustrator, photoshop, sketch, etc) for visual content creation – photography and other digital assets .(bonus points)Results driven with an ability to execute independently.Desire to be in an entrepreneurial and collaborative environment.

📌 Digital Marketing Associate (Bengaluru)
🏢 Important Business
📍 Bengaluru