09 Sep
|
Hardcastle Restaurants
|
Mumbai
09 Sep
Hardcastle Restaurants
Mumbai
Role Purpose
McDonald's India (West & South) is looking for a commercially driven Head of E-commerce to lead and scale its first-party digital business across the McDelivery App, McDelivery Website, and McDonald's Loyalty/Rewards ecosystem.
The role will own the strategy, growth, profitability, customer lifecycle, digital product performance, and overall P&L; of the first-party digital business. The incumbent will be responsible for accelerating customer acquisition, engagement, retention, and revenue while creating a best-in-class digital ordering experience and increasing the share of sales from owned channels.
The ideal candidate will have a proven track record of leading a digital commerce business with direct P&L; ownership and robust expertise across growth, CRM, analytics, loyalty, product, and customer experience.
Key Responsibilities
1. P&L; Ownership and Business Growth
Own the end-to-end P&L; of McDonald's first-party digital business.
Drive sustainable revenue growth, profitability, market share, and customer penetration across owned digital channels.
Develop and execute long-term growth strategies for app and web commerce.
Increase customer migration from third-party aggregators to McDonald's owned platforms.
Drive commercial planning, promotional strategy, digital trading calendars, and channel performance.
Monitor business performance, identify growth opportunities, and take corrective actions to deliver business goals.
2. Customer Growth, CRM and Loyalty
Own customer acquisition, retention, engagement, reactivation, and loyalty strategy.
Lead CRM initiatives across push notifications, email, SMS, in-app communication, and marketing automation platforms.
Drive lifecycle marketing programs to increase repeat orders and customer lifetime value.
Build segmentation strategies, personalized campaigns, and customer journeys.
Enhance loyalty program participation, engagement, and incremental revenue contribution.
Develop customer-centric initiatives to improve
📌 Head of Ecommerce (Mumbai)
🏢 Hardcastle Restaurants
📍 Mumbai