Who are we?

Here at Nothing, we're building a world where tech is fun again. Remember a time where every new product made you excited? We're bringing that back. To get there we're gathering the creative and the curious. Those that are passionate enough to question the old and embrace the recent. In return, you'll be part of a movement. Contributing to a global ecosystem of products that bring joy to people's lives.

Through cutting-edge design and user interface innovation, the London-based company is creating an alternative ecosystem of tech products for the young and creative. Nothing's smartphone lineup has earned global critical acclaim — and India is our biggest and fastest-growing market, with 577% YoY growth in 2024.

If that sounds like something you'd like to be part of, read on...

About the Role

Nothing India has 424K followers on Instagram and a growing presence on YouTube and X. That's not the ceiling, it's the starting line.

As Social Lead, you own the brand's entire social presence in India: strategy, content planning, community, and team. You'll lead two direct reports (content producer and a tech community lead) and be the person who spots a trend and acts on it before everyone else does. This is not a creative leadership role.

Key Responsibilities

Own Social Strategy & Content Planning

- Define and execute the social strategy for Nothing India across Instagram, YouTube, X (Twitter), and Reddit.
- Build and manage a rolling content calendar that balances planned campaign content with real-time cultural moments.
- Set and track social KPIs: reach, engagement, follower growth, share of voice, and community sentiment.

Lead the Social Team

- Manage and develop two direct reports: content producer and tech community lead.
- Set direction clearly, build their independence, and hold the bar on quality and output.
- Foster a team culture that moves fast without losing creative sharpness.

Trend & Cultural Moment Marketing

- Spot trends fast.



Brief content fast. Get it out fast without sacrificing brand fit or quality.
- Know which trends are right for Nothing and which ones to skip - editorial judgment matters as much as speed.
- Partner with the wider marketing team to ensure social is fully integrated into campaign launches.

Talent & Creator Management

- Identify and brief talent and creators whose aesthetic aligns with the Nothing brand.
- Produce and manage collaborations that feel genuinely Nothing - not generic brand collab content.
- Build and maintain a creator network relevant to India's Gen Z and Gen Alpha audiences.

Community

- Own the Nothing India tech community one of the brand's most powerful organic assets.
- Develop the Reddit presence as a high-credibility channel with India's tech-savvy audience.
- Ensure community engagement is proactive and brand-building, not reactive and transactional.

What We're Looking For

- ~8 years in social media, digital content, or brand community with at least 2-3 years leading a team.
- Has built and owned a social strategy, not just executed one someone else designed.
- Deep trend literacy: you don't just consume trends, you know which ones are right for this brand.
- Meaningful experience working with talent, creators, or influencers - not just briefing agencies.
- Strong campaign management skills: organised, deadline-driven, able to plan across multiple channels simultaneously.
- Creative instinct that aligns with the Nothing aesthetic: minimal, high-contrast, technically warm, never noisy.
- Proven team leadership: you know how to develop people, not just direct them.
- Reddit proficiency is a strong advantage as Nothing's tech community lives there.

Why Join Us?

- You're here to disrupt and define, not follow the rulebook.
- Join the fastest-growing tech brand in India - and shape what's next.
- Your work will have a visible impact - seen, shared, and talked about across the country (and beyond).
- Fast-track your career surrounded by ambitious minds moving at startup speed.

📌 Social Media Manager (Gurugram)
🏢 Nothing
📍 Gurugram