Social Media Manager

Brand: Goodness of Green

About the Role

Goodness of Green is looking for a creative, organized, and performance-oriented Social Media Manager to manage and grow the brand's presence across social media platforms.

The ideal candidate should understand how to combine brand storytelling, educational content, product positioning, community engagement, and performance-driven creative to build awareness, trust, engagement, and ultimately support sales.

This role will work closely with the content creation, graphic design, video, influencer, and performance marketing teams to ensure that social media activity is aligned with the overall business and marketing strategy.

Key Responsibilities

- Develop and manage the monthly social media strategy and content calendar.
- Establish clear monthly objectives for brand awareness, engagement, education, consideration, and conversion.
- Plan content for platforms such as Instagram, Facebook, YouTube, and other relevant channels.
- Develop appropriate content pillars around the brand, products, ingredients, wellness education, lifestyle, customer experiences, and trust-building.
- Ensure each Goodness of Green product receives appropriate visibility and positioning.
- Create briefs for reels, static posts, carousels, stories, UGC, educational videos, and promotional creatives.
- Write or supervise captions, hooks, headlines, CTAs, and social media copy.
- Coordinate with graphic designers, video editors, content creators, and other team members to ensure timely content production.
- Maintain a consistent brand voice, visual identity, messaging, and positioning across all platforms.
- Ensure content follows applicable advertising and wellness/nutraceutical compliance guidelines.
- Avoid exaggerated, misleading, or unsupported health claims.
- Develop content that communicates product benefits in a credible, educational, and consumer-friendly manner.
- Manage the daily publishing and scheduling of social media content.
- Monitor comments, messages, mentions, and customer engagement.




- Build and maintain an active online community around Goodness of Green.
- Identify opportunities for UGC, testimonials, influencer collaborations, customer stories, and social proof.
- Track social media trends and identify relevant opportunities for the brand.
- Work closely with the performance marketing team to understand which content, hooks, products, and messages are generating results.
- Develop multiple creative concepts and variations that can be tested through Meta and other advertising platforms.
- Use advertising performance data to improve future organic and paid content.
- Maintain a transparent feedback loop between content creation and paid media performance.
- Monitor competitors and other wellness brands to identify content trends, positioning opportunities, and creative ideas.
- Prepare regular social media performance reports and recommend improvements.

Content Strategy Expectations The Social Media Manager should ensure the monthly calendar clearly defines:
- Monthly business and marketing objectives
- Primary and secondary products to promote
- Target audience/personas
- Content pillars
- Awareness, consideration, and conversion content
- Organic versus paid-media content
- Educational content
- Ingredient storytelling
- Brand storytelling
- Product differentiation
- UGC and social-proof strategy
- Influencer content
- Creative testing concepts
- Hooks and CTA strategy
- Promotional campaigns
- Seasonal/trending opportunities
- Performance feedback and optimization

Key Performance Indicators Performance may be evaluated based on:
- Content published according to schedule
- Reach and impressions
- Engagement rate




- Follower/community growth
- Video views and watch time
- Saves and shares
- Website traffic from social media
- Product-page visits
- Engagement with product-related content
- Number and quality of UGC/influencer assets generated
- Performance of social creatives used in advertising
- Improvement in winning hooks and creative concepts
- Contribution of social media to leads, conversions, and sales
- Consistency and quality of brand presentation

Qualifications & Skills
- Previous experience managing social media for a consumer, wellness, beauty, nutrition, healthcare, FMCG, or D2C brand preferred.
- Strong understanding of Instagram, Facebook, YouTube, Reels, Stories, and short-form video.
- Strong understanding of content strategy rather than simply posting content.
- Excellent copywriting and communication skills.
- Ability to convert marketing objectives into creative content ideas.
- Understanding of Meta advertising creative requirements is highly desirable.
- Familiarity with influencer marketing and UGC.
- Basic understanding of social media analytics and performance metrics.
- Ability to manage multiple projects, deadlines, and team members.
- Creative mindset combined with a strong understanding of business and sales objectives.
- Strong attention to detail.
- Experience with wellness or nutraceutical advertising compliance is an advantage.

What Success Looks Like The Social Media Manager should not simply maintain a posting calendar. The objective is to build a recognizable and trusted Goodness of Green brand, educate consumers, clearly position the products, create an engaged community, and continuously produce content that can support both organic growth and paid advertising performance.

Position: Social Media Manager

Employment Type: Full-Time

Department: Marketing

Reports To: Marketing/Brand Leadership

Brand: Goodness of Green

Pay: ₹11,363.87 - ₹43,195.92 per month

Benefits

- Paid time off
- Provident Fund

Work Location: In person

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