09 Sep
|
V-Guard
|
Gurugram
Role Overview
We are looking for an Executive – Performance Marketing to support the execution and operations of the Performance Marketing function across Amazon, Flipkart, Myntra, Quick Commerce and D2C channels.
The role will primarily cover performance analytics & reporting, e-commerce content and creative management, packaging artwork coordination, and marketing operations, with cross-functional interaction across internal teams, agencies, vendors and Modern Trade.
The candidate should have strong analytical and execution capabilities, advanced proficiency in MS Excel, good proficiency in PowerPoint, and a working knowledge of e-commerce platforms, performance marketing metrics and digital advertising ecosystems.
Key Responsibilities
1. Performance Marketing Analytics & Reporting
- Track and report key metrics including Revenue, Orders, Traffic, Conversion, CTR, CPC, Spend, ROAS and ACoS.
- Extract and consolidate sales and advertising reports from Amazon, Flipkart, Myntra and Quick Commerce platforms, including Amazon AMS, Flipkart Ads and Amazon Pi.
- Develop and maintain Performance Marketing dashboards, MIS and trackers; analyse data to identify trends, gaps and actionable insights.
- Prepare performance reports and business reviews using MS Excel and PowerPoint.
2. E-commerce Content & Creative Management
- Manage product catalogues, listings and content across Amazon, Flipkart, Myntra, Quick Commerce and D2C.
- Coordinate creation and updation of product content, images, banners, A+ / enhanced content and other digital assets.
- Prepare creative briefs and coordinate with designers and agency partners for execution.
- Manage the digital asset repository, ensuring proper organisation, version control and timely deployment.
- Ensure content and creatives are aligned with brand guidelines, platform requirements and Performance Marketing objectives.
3. Packaging Artwork & MT Coordination
- Coordinate packaging artwork development, modifications and approvals with Category, R&D;, Service, Design, Packaging and other stakeholders.
- Manage the artwork workflow from briefing and development through review, approvals and final release.
- Coordinate with Modern Trade on channel-specific artwork requirements and relevant adaptations across e-commerce and MT.
- Maintain artwork masters, versions and supporting documentation.
4. Marketing Operations
- Manage marketing operations including wallet recharge, PO creation, invoice processing, documentation and vendor onboarding/NDA processes.
- Coordinate with Finance, Procurement and other teams for timely completion of commercial processes.
- Maintain relevant trackers for spends, POs, invoices, vendors and deliverables.
- Manage Amazon and Flipkart customer queries within defined SLAs,
in coordination with Marketing Managers, R&D; and relevant teams.
5. Stakeholder & Agency Coordination
- Coordinate with Performance Marketing, Category, R&D;, Service, Design, Modern Trade, Supply Chain, Finance, Procurement, Legal, agencies and vendors.
- Drive timely closure of inputs, approvals and deliverables while ensuring accuracy, ownership and adherence to timelines.
Required Skills
- Advanced / strong proficiency in MS Excel – Pivot Tables, Lookups, formulas, data consolidation and dashboards.
- Good proficiency in MS PowerPoint for reports, business reviews and presentations.
- Working knowledge of Performance Marketing metrics, e-commerce analytics and digital advertising platforms.
- Working knowledge of Amazon AMS, Flipkart Ads and Amazon Pi.
- Working knowledge of Amazon, Flipkart, Myntra and Quick Commerce dashboards.
- Good understanding of digital content, creative development and deployment processes.
- Positive understanding of packaging artwork development and approval workflows.
- Strong coordination, communication and stakeholder management skills.
- High attention to detail, ownership and ability to manage multiple priorities.
Preferred Experience
- 2–4 years of experience in Performance Marketing, E-commerce Marketing, Marketplace Operations or Digital Marketing Operations.
- Prior experience with Amazon / Flipkart / Myntra / Quick Commerce preferred.
- Experience in consumer durables, FMCG, consumer electronics or other product-led businesses will be an advantage.
📌 Senior Performance Marketing Executive (Gurugram)
🏢 V-Guard
📍 Gurugram