HEAD OF SALES

Location: Noida | Experience: 10-18 Years | Industry: Steel / B2B

Role: Full-Time Leadership

About the Role

SteelBazaar is building a technology-led B2B marketplace connecting steel buyers, manufacturers, distributors, traders and suppliers.

We are looking for an experienced Head of Sales from the steel industry who brings a strong network of steel buyers and suppliers, understands the nuances of steel transactions, and can build and scale a high-performing sales organization.

This is a hands-on business leadership role with ownership of GMV, revenue, margins, customer acquisition, transactions and collections.

Key Responsibilities

1. Sales & Business Growth

- Own GMV, revenue, margins and transaction volumes for SteelBazaar.
- Build and execute the sales strategy across steel categories, customer segments and geographies.
- Drive the complete funnel: Lead RFQ Quote Order Fulfilment Repeat Order.
- Build predictable sales pipelines and consistently achieve revenue and transaction targets.

2. Steel Buyer & Supplier Network

- Leverage an established network of steel buyers, manufacturers, distributors, stockists, traders, fabricators, contractors and institutional customers.
- Acquire and activate high-quality buyers and suppliers on the platform.
- Understand steel products, grades, brands, pricing, availability, regional markets, freight and supply dynamics.
- Build strategic relationships with large accounts and drive recurring business.

3. Commercial & Transaction Management

- Lead negotiations on price, quantity, freight, payment terms, advances, credit limits and delivery commitments.
- Ensure commercial terms and margins are clearly defined before order confirmation.
- Work closely with Operations, Supply and Finance to ensure smooth transaction execution.
- Resolve commercial issues related to quality, quantity, pricing, delivery and payments.

4. Credit, Advance & Settlement Management





- Establish strong discipline around customer/supplier advances, credit sales, receivables, debit notes, credit notes, refunds and settlements.
- Monitor credit limits, outstanding payments, ageing and exposure in partnership with Finance.
- Ensure sales growth does not come at the cost of credit risk or working-capital discipline.
- Drive timely collections and resolution of payment disputes.

5. Sales Team Leadership

- Build, lead and scale a high-performance sales team.
- Define targets, territories, account ownership, incentives and performance metrics.
- Conduct regular pipeline and performance reviews.
- Develop a culture of ownership, data-driven selling and strong execution.

6. Key Account Management

- Personally manage strategic buyers and suppliers.
- Grow order frequency, average transaction value and share of wallet.
- Develop long-term relationships with procurement, commercial, finance and business decision-makers.

7. Technology & Data-Driven Sales

- Use CRM, dashboards and analytics to monitor the sales funnel and team performance.
- Work with Product & Technology teams to improve sales workflows and marketplace conversion.
- Leverage AI-led capabilities for lead prioritization, buyer-supplier matching, pricing intelligence and sales forecasting.

Must-Have

- 10+ years of sales experience in Steel / Metals, preferably in B2B.
- Strong understanding of the Indian steel ecosystem and supply chain.
- Established relationships with steel buyers and suppliers.
- Strong knowledge of steel products, pricing, brands, availability and market dynamics.
- Experience handling large-value B2B transactions and commercial negotiations.
- Strong understanding of credit sales, advances, receivables, debit/credit notes and settlements.
- Proven experience in building and managing sales teams.
- Robust negotiation, relationship-building and closing skills.
- Commercially sharp with an understanding of margins, working capital and credit risk.
- Comfortable with CRM, dashboards and data-driven sales management.

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