09 Sep
|
Eicore
|
Gurugram
Eicore Technologies · Gurgaon · Full-time, In-Office, Experience 4-6years
Eicore is rebuilding the insurance core as the operating system for autonomous insurers.
Founded by people who came from the insurance industry, and trusted by leading insurers across India, Asia-Pacific and the Middle East, we combine deep domain experience with a platform that has quietly run critical operations for over two decades, processing millions of policies and managing significant premium volumes every year. Names you know, including SBI, run on what we build.
This is a founding-team marketing role, with the canvas of a startup and none of the risk. The customers, the revenue and the credibility are already in place. You get to help build the marketing function on top of it, at a company that is about to have its most ambitious chapter.
We are looking for a brilliant generalist to help build it.
The role
This is a broad, hands-on role for someone who has done a bit of everything in marketing and wants to do more of it, with real ownership. You will work closely with our fractional CMO and directly with the founders, and see the impact of your work quickly, because there are no layers between you and the people making decisions.
It is a thinker, dreamer and doer role. You will help shape how a modern insurance company shows up in the world and then roll up your sleeves and make it happen yourself. As we grow, you will help build the team, the partners and the tools around you.
You should be AI-native: someone who reaches for AI tools by instinct, uses them to work faster and better, and is excited to help build a marketing function that is AI-first from the ground up.
What you will work across
- Digital marketing, campaigns, LinkedIn, email, web, and the numbers behind them
- Content marketing, from thought leadership to product stories to social, written like a human, not a brand
- Brand, keeping everything, we put out sharp, consistent and premium
- PR and communications, press, announcements, and building our voice in the market
- Field and event marketing, roundtables,
conferences and the moments that put us in front of insurers
- Marketing operations and AI, the tools, workflows and AI infrastructure that let a lean team punch far above its weight
You will not be expected to be a world expert in all of these on day one. You will be expected to have done most of them, to learn fast, and to be the kind of person who figures out the rest. You will thrive here if you
- Write well and know it. Not "communicate clearly", well. Most of what you make here is words, and the difference between adequate and positive is the difference between an analyst returning your call and not.
- Are a genuine generalist who gets a kick out of shipping. Around 4 to 6 years across B2B marketing, in tech, SaaS, fintech or insurance, with enough range that you have run an event, written a launch, argued with a designer, and fixed a campaign that was not working. We care more about the shape of that than the number.
- Think like an owner and move without waiting to be told.
- Find insurance more interesting than boring. You will get curious about claims, underwriting, and why an insurer in Kuala Lumpur has different problems than one in Mumbai.
- Have your own way of working with AI and can defend it. We will ask you to walk us through it. "I use ChatGPT a lot" is not an answer.
Why this is worth your time
- This is a world class product, and you will be marketing it to the world. Taking cutting edge platform concepts and making them land with the people who buy them.
- You will sit in the thick of B2B enterprise SaaS, at the point where AI agents and humans start working side by side. Not a trend deck, an actual product doing it.
- You will help build a marketing function from early days, at a company that already has the customers and credibility most startups spend a decade chasing.
- You will work directly with the founders, and learn the business, not just the marketing.
- You will own real scope, not a corner of someone else's plan.
- You will do the most interesting work of your career so far, if you are the right person.
If that sounds like you, we would like to meet you.
📌 Marketing Specialist (Gurugram)
🏢 Eicore
📍 Gurugram