Role OverviewThe Area Sales Manager (ASM) is responsible for driving sales execution, distributor management, new product placement, and area-level market development within an assigned geographic territory. The role demands strong market knowledge, team leadership, disciplined market working, and consistent performance reporting to the RSM / Dy. RSM.Key ResponsibilitiesArea Sales Operations & Market HygieneConduct regular market visits in the assigned territory to ensure product availability, visibility, and execution quality.Maintain market hygiene standards including display, price discipline, stock freshness, and scheme implementation.Ensure regular service to retailers through distributor manpower.Sales Execution & Target AchievementDrive primary and secondary sales for the allocated area.Monitor daily/weekly performance of Sales Executives/Sales Officers and guide them in achieving targets.Implement monthly sales plans, beat plans, and visibility initiatives.Distributor ManagementManage day-to-day distributor operations including inventory, billing, claims, service level, and credit hygiene.Review distributor ROI, manpower productivity, and route adherence.Resolve operational issues and ensure smooth coordination between company and distributor.Market Development & ExpansionConduct market surveys to identify new outlets, gaps, and opportunities in the area.Drive new product placement, launch execution,



and coverage expansion.Recommend and assist in appointing recent distributors in uncovered or potential markets.Team Management & TrainingLead, coach, and motivate Sales Executives/Sales Officers in the assigned area.Conduct on-the-job training for new employees and ensure discipline and performance standards.Review field performance, beat adherence, and productivity of frontline manpower.Reporting & CompliancePrepare and submit daily/weekly/monthly reports to the Dy. RSM.Maintain compliance with company policies, market working norms, and reporting standards.Ensure accurate and timely documentation, claim submissions, and market feedback.Key Skills & CompetenciesStrong Food & FMCG General Trade experience (mandatory)Territory management and market executionDistributor management abilitiesStrong communication and negotiation skillsTeam handling and field training capabilityAnalytical mindset and disciplined reportingDeep knowledge of local geography and market dynamicsExperience: Minimum 5 to 10 yearsin Food and FMCG General TradeIndustry Preference: FMCG / Snacks / Namkeen / Food industry mandatoryEducation: MBA preferredLocation: Rajkot & JaipurSalary negotiable up to 11 LPA based on experience and current salary.For More Details, call on (phone hidden) or email Your cv on [email protected]

📌 Area Sales Manager (Rajkot)
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📍 Rajkot