Develop current HORECA accounts and generate business opportunities .
Identify and approach hotels, restaurants, cafes, caterers, cloud kitchens and institutional buyers.
Manage the complete sales cycle from lead generation to order closure and payment follow-up.
Build and maintain strong relationships with chefs, purchase managers, F&B; managers and business owners.
Conduct regular market visits and identify recent business opportunities.
Achieve monthly sales, collection and volume targets.
Present and promote spices, blended masalas and food products to prospective clients.
Conduct product sampling, trials and product demonstrations wherever required.
Generate regular sales reports, market feedback and competitor insights.
Coordinate with distributors, internal sales teams, supply chain and operations for smooth order fulfilment.
Monitor competitor pricing, products and market activities.
Ensure timely collection of outstanding payments from customers.