Senior Copywriter — CRM, Product & App (AI-first)
Team: Brand
Works with: CRM & Retention, Product UX, App Merchandise, CX
Experience: 3+ years
Location: Indiranagar, Bangalore (In-office)

WHY DOES THIS ROLE EXIST?
More of what we say to an existing pet parent goes out through CRM than through any campaign we’ll ever run. Push, email, in-app, WhatsApp—it is our highest-volume writing by a distance, and it’s the easiest place in the business for a voice to quietly go flat.
It’s also where the money is. A pet parent who stays is worth more than one we win twice. Retention is a writing problem more often than anyone admits—the right words to the right cohort at the right moment, over and over.
And the words don’t stop when the notification is tapped. The push lands, the app opens, and the same person now reads a home screen, a banner, an empty cart, an error, or a checkout button. If the message sounded like a friend and the app sounds like a form, we’ve lost the thread.
Whoever writes the first line should have a hand in the next one.
So, this role is CRM at its core,



with two deliberate extensions: the product surfaces the message opens into and the app storefront it lands on.

YOUR MISSION, SHOULD YOU CHOOSE TO ACCEPT
• Think deeply about what pet parents would like, especially those who already trust us
• Own every word we send an existing pet parent across push, email, in-app and WhatsApp
• Write to the cohort: current user, first order, repeat and lapsed
• Map and write complete journeys across onboarding, retention, re-engagement and win-back
• Carry the voice past the tap into onboarding screens, empty states, errors, confirmations and CTAs
• Make the app storefront read like a shop someone wants to walk through, not a grid of SKUs
• Test constantly, read the numbers and kill what loses—including the one you were proud of
• Use AI to draft at volume, set up processes and ensure brand adherence at scale
• Maintain a consistent brand personality across every channel

📌 Senior Copywriter (Bengaluru)
🏢 SuperTails
📍 Bengaluru