Job Purpose

To drive business growth and market development for the Wires category by expanding the customer and distribution network, developing current business opportunities, strengthening channel relationships, and achieving revenue and profitability targets.

Key Responsibilities

- Develop and execute business plans for the Wires category to achieve sales, revenue and profitability targets.
- Identify and develop new distributors, dealers, retailers, contractors, builders and institutional customers.
- Expand market presence and distribution coverage across assigned territories.
- Manage and strengthen relationships with key channel partners and customers.
- Conduct regular market visits to understand market trends, competitor activities, pricing and customer requirements.
- Identify new business opportunities and convert prospects into long-term customers.




- Drive product penetration and ensure effective visibility and availability of the Wires portfolio.
- Work closely with distributors and channel partners to achieve primary and secondary sales targets.
- Monitor sales performance, inventory levels, collections and outstanding payments.
- Coordinate with internal teams such as Sales, Marketing, Supply Chain, Finance and Customer Service to ensure smooth business operations.
- Gather market intelligence and provide inputs on competitor pricing, products, schemes and market developments.
- Support new product launches and develop appropriate market strategies for the category.
- Ensure adherence to company policies, pricing guidelines, credit norms and compliance requirements.
- Prepare regular sales reports, business reviews, forecasts and market development plans for management.

📌 Business Development Manager - Wires (Chennai)
🏢 Eveready Industries
📍 Chennai