Digital Marketing Specialist – SEO

About the Role

We are looking for a Digital Marketing Specialist with solid SEO experience to support our online marketing activities.

The role will focus primarily on SEO, website visibility, digital content, analytics, and online audience engagement. The successful candidate should be comfortable working independently and managing multiple digital marketing activities.

Key ResponsibilitiesSEO & Website Marketing

- Develop and implement SEO strategies to improve organic search rankings and website traffic.
- Conduct keyword research and competitor analysis.
- Optimise website content, headings, meta tags, and other on-page elements.
- Support off-page SEO and link-building activities.
- Monitor website traffic, rankings, and other digital marketing performance indicators.
- Use tools such as Google Analytics, Google Search Console, Ahrefs, SEMrush, Moz, or similar platforms.
- Identify opportunities to improve website visibility and organic traffic.
- Work with developers and content creators on technical and on-page SEO improvements.
- Stay updated with SEO best practices and search engine changes.

Digital Content & Online Marketing

- Plan and create digital content to support marketing objectives.
- Prepare content for the company's online channels.
- Manage content schedules and ensure regular publishing.
- Write clear and engaging marketing copy, captions, and promotional content.
- Monitor online engagement and audience response.
- Identify relevant trends and content opportunities.
- Support digital campaigns and lead-generation activities.

Social Media

- Manage the company's presence on LinkedIn, Facebook, Instagram, and other relevant platforms.
- Plan and schedule suitable posts and updates.
- Create or coordinate graphics, images, short videos, and other digital content.
- Monitor engagement,



reach, and audience growth.
- Maintain a consistent content calendar.

Additional Digital Marketing Activities

- Support Google Ads and Meta Ads campaigns when required.
- Assist with website content updates through WordPress, Shopify, or similar CMS platforms.
- Analyse campaign results and provide recommendations.
- Support other digital marketing activities as required.

Required Skills & Experience

- Previous experience in Digital Marketing with strong SEO knowledge.
- Practical experience with on-page and off-page SEO.
- Experience managing digital content and online platforms.
- Good understanding of keyword research and website optimisation.
- Experience with Google Analytics and Google Search Console.
- Good written communication and content-writing skills.
- Strong analytical and problem-solving abilities.
- Ability to work independently and manage multiple tasks.
- Good understanding of current digital marketing trends.

Preferred Skills

Experience with the following will be an advantage:

- Ahrefs, SEMrush, Moz, or similar SEO tools
- WordPress, Shopify, or other CMS platforms
- Canva or similar design tools
- Basic video editing
- Google Ads and Meta Ads
- Social media analytics
- Basic HTML and CSS
- Technical SEO

What We Offer

- Remote work opportunity within Kerala
- Opportunity to work on SEO and digital marketing projects
- Exposure to different online marketing activities
- Learning and professional development opportunities
- Provident Fund and other applicable benefits as per company policy

How to Apply

Please apply through Indeed with your updated CV.

Candidates may also include examples of relevant SEO, digital marketing, website, content, or social media work where available.

Pay: ₹20,000.00 - ₹30,000.00 per month

Experience:

- total work: 1 year (Preferred)

Work Location: In person

📌 Digital Marketing Specialist (India)
🏢 Charter BPO Solutions
📍 India