Experience: 2–5 Years
Industry: Jewellery / E-Commerce
Key Responsibilities
- Plan and manage Meta Ads & Google Ads campaigns.
- Drive website traffic, leads, online sales and customer acquisition.
- Monitor and optimize ROAS, ROI, CPA, CAC, CTR and conversion rates.
- Manage retargeting, remarketing and audience campaigns.
- Conduct A/B testing for creatives, ads and audiences.
- Track performance using GA4, Meta Pixel and conversion tools.
- Coordinate with creative/e-commerce teams for campaigns and promotions.
- Prepare regular performance reports and optimize marketing budgets.
Required Skills
- Solid hands-on experience in Meta Ads & Google Ads.
- Knowledge of e-commerce performance marketing and conversion optimization.
- Strong analytical and reporting skills.
- Jewellery / Luxury Retail / D2C experience preferred.
- Shopify experience is an added advantage.