About the Role We are looking for a SEO Analyst with 1–2 years of hands-on experience in SEO, preferably within the EdTech, IT Services, SaaS, or Technology domain. The primary responsibility will be to manage and execute On-Page and Off-Page SEO, improve organic visibility, optimize website content, and support lead-generation initiatives through search. The candidate should also have an understanding of AI SEO/GEO, content writing, WordPress, and digital marketing. Key Responsibilities 1. On-Page SEO • Perform keyword research, keyword mapping, and search-intent analysis. • Optimize website pages, landing pages, blogs, product/service pages, and other digital content. • Optimize meta titles, meta descriptions, headings, URLs, image alt text, internal links, and content structure. • Identify and implement opportunities to improve organic rankings, CTR, and website visibility. • Implement basic schema markup and other on-page SEO best practices. 2. Off-Page SEO • Plan and execute ethical link-building strategies to improve domain authority. • Identify relevant backlink opportunities through guest blogging, outreach, directories, partnerships, and digital PR. • Monitor backlink profiles and identify harmful or low-quality links. • Conduct competitor backlink analysis and identify new link-building opportunities. 3. Keyword & Competitor Analysis • Conduct keyword research for IT, technology, EdTech, software, and other relevant business offerings. • Identify high-intent and long-tail keywords that can contribute to organic traffic and lead generation. • Analyse competitor websites, rankings, backlinks, content strategies, and keyword gaps. • Develop recommendations based on SEO opportunities and market trends. 4. Content Writing & Content SEO • Write, edit, and optimize SEO-friendly blogs, website content, landing pages, and other digital content.



• Create content briefs based on keyword research and search intent. • Optimize existing content to improve rankings, relevance, readability, and engagement. • Identify content gaps and recommend new topics based on SEO opportunities. 5. Technical SEO • Conduct basic technical SEO audits and identify issues affecting search visibility. • Monitor crawlability, indexation, broken links, redirects, sitemap, robots.txt, canonical tags, and website structure. INDIA PRIVATE LIMITED • Monitor page speed and Core Web Vitals and coordinate with the development team for required improvements. • Identify technical SEO issues and track their resolution. 6. AI SEO / GEO • Understand and implement emerging AI SEO and Generative Engine Optimization (GEO) practices. • Use AI tools to support keyword research, content ideation, content optimization, competitor analysis, and SEO workflows. • Optimize content for semantic search and emerging AI-driven search experiences. • Stay updated on changes in search algorithms, AI search, and SEO best practices. 7. WordPress & Website Management • Manage, update, and publish website content through WordPress. • Optimize page content, headings, images, URLs, internal links, and other SEO elements within WordPress. • Work with SEO plugins such as Yoast SEO or Rank Math. • Coordinate with developers/designers when technical or website-level changes are required. 8. Analytics & SEO Reporting • Monitor SEO performance using Google Search Console and Google Analytics (GA4). • Track keyword rankings,



organic traffic, impressions, CTR, backlinks, conversions, and leads. • Use SEO tools such as SEMrush, Ahrefs, Ubersuggest, or Screaming Frog. • Prepare regular SEO performance reports and provide actionable recommendations. 9. Social Media & Creative Support • Edit and optimize content for LinkedIn, Instagram, YouTube, X/Twitter, and other digital channels. • Create basic social media posters, banners, and marketing creatives using Canva. • Ensure content and creatives are aligned with brand guidelines and marketing objectives. Required Skills & Qualifications • 1–2 years of hands-on experience in SEO, preferably in EdTech, IT Services, SaaS, or Technology. • Strong understanding of On-Page SEO and Off-Page SEO. • Positive knowledge of keyword research, search intent, competitor analysis, and content optimization. • Practical experience with Google Search Console and GA4. • Hands-on experience with WordPress. • Good written English and the ability to write and edit SEO-friendly content. • Knowledge of SEO tools such as SEMrush, Ahrefs, Ubersuggest, or Screaming Frog. • Basic understanding of AI SEO/GEO and AI-assisted content optimization. • Ability to analyse SEO data and convert insights into actionable recommendations. Preferred / Additional Skills • Basic knowledge of HTML for SEO-related website updates. • Knowledge of CSS will be an added advantage. • Experience with Canva for posters, banners, and social media creatives. • Basic video editing skills for reels, short-form videos, and digital marketing content. • Experience in B2B IT lead generation or EdTech marketing will be an advantage. • Experience in ranking competitive technology, software, or education-related keywords. • Familiarity with AI tools such as ChatGPT, Claude, Perplexity, or similar platforms

📌 SEO Analyst (Chennai)
🏢 People First Consultants
📍 Chennai