Key Roles & Responsibilities:

1. SMS Campaign Management

- Execute promotional, transactional, and service-related SMS campaigns.
- Coordinate with marketing, product, and business teams for content, targeting, and scheduling.
- Ensure compliance with regulatory norms such as TRAI and DLT.
- Monitor delivery rates, opt-outs, and engagement metrics.
- Maintain campaign logs and generate performance reports.

2. IVR Campaign Execution

- Set up and manage outbound IVR campaigns including reminders, surveys, and service updates.
- Collaborate with tech teams to configure call flows and voice prompts.
- Monitor call success rates, drop-offs, and customer responses.
- Analyze IVR campaign performance and suggest improvements.
- Ensure IVR scripts are explicit, concise, and aligned with the brand tone.

3. Quality Assurance & Compliance

- Review all communication content for accuracy, tone,



and regulatory compliance.
- Conduct regular audits of SMS, IVR, and BOT interactions.
- Ensure adherence to data privacy and communication regulations.

4. Reporting & Analytics

- Prepare daily, weekly, and monthly reports on campaign performance.
- Recommend improvements to enhance engagement and campaign efficiency.

5. Coordination & Support

- Work closely with internal teams including Marketing, IT, Compliance, and Product.
- Maintain campaign calendars and documentation.
- Support ad-hoc communication needs during product launches or service disruptions.

Skills: Regulatory Compliance, CRM Tools, Campaign Analytics

Experience: 4.00-8.00 Years

📌 Campaign Manager (Chennai)
🏢 TVS Credit Services
📍 Chennai