HR Generalist — IBEES

Location: On-site (Delhi)

Experience: 6–8 years

Industry: Brand Communication / Advertising / Digital & Offline Marketing

Employment Type: Full-time

IBEES is a brand communications agency offering integrated offline and digital solutions. We are looking for a mature, hands-on HR Generalist who can independently manage the employee lifecycle while helping us strengthen recruitment, performance, learning, culture and people practices.

This is not intended to be a purely administrative HR role. We are looking for someone who can combine strong execution with sound HR judgement, work closely with business and creative teams, and build practical people processes suited to a fast-moving agency environment.

Key Responsibilities

- Own the end-to-end recruitment process across creative, digital, client servicing, media, strategy, operations and support functions.
- Partner with department heads to understand manpower requirements, define role expectations, improve hiring quality and reduce time-to-fill.
- Build and maintain structured talent pipelines through job portals, referrals, networking and other relevant sourcing channels.
- Manage the complete employee lifecycle including onboarding, confirmation, transfers, documentation, engagement, grievance handling and exits.
- Drive a structured Performance Management System (PMS) including KRAs, KPIs, goal-setting, review cycles, performance discussions, calibration and Performance Improvement Plans where required.
- Work with managers to improve the quality of performance conversations and ensure that appraisals are evidence-based and aligned with business objectives.
- Identify capability gaps through Training Needs Analysis and develop practical learning and development initiatives for employees and managers.
- Create and maintain an annual training calendar covering functional, behavioural, managerial and leadership development requirements.
- Build an engaging and accountable company culture through employee communication, recognition, feedback mechanisms, engagement initiatives and manager sensitisation.
- Conduct employee pulse checks, one-to-one discussions, exit interviews and other feedback exercises to identify people issues early.
- Analyse attrition, absenteeism, hiring effectiveness, training effectiveness, employee engagement and other relevant HR metrics.
- Support payroll inputs, attendance, leave, benefits administration, statutory compliance and employee records in coordination with finance/accounts or external partners.
- Review and strengthen HR policies, SOPs, employee handbook practices and internal processes as the organisation grows.
- Maintain strong employee relations while handling grievances and sensitive matters with maturity, confidentiality and fairness.




- Build helpful HR dashboards and MIS for management covering headcount, recruitment, attrition, performance, engagement and other key people metrics.
- Act as a trusted HR partner to management while remaining approachable and credible with employees.

Recruitment Expectations

The person should be comfortable hiring for a diverse agency workforce, which may include roles such as:

Creative, Copywriting, Graphic Design, Digital Marketing, Performance Marketing, Social Media, Client Servicing, Media, Strategy, Content, Video, Business Development, Operations, Finance and Administration.

Experience hiring for advertising, digital, media, communications, creative services, marketing or other fast-paced service businesses would be an advantage.

Performance Management

A major part of this role will be strengthening the performance culture at IBEES. The candidate should be capable of:

- translating business objectives into departmental and individual KRAs;
- defining measurable KPIs;
- creating appraisal calendars and review processes;
- helping managers conduct meaningful reviews;
- driving mid-year and annual performance discussions;
- managing rating calibration;
- identifying high performers and development needs;
- supporting PIPs for underperformance;
- connecting performance outcomes with development, recognition and career progression.

Learning & Development

The HR Generalist will be expected to move beyond organising training programmes and develop a more structured learning framework.

Responsibilities will include:

- Training Needs Analysis;
- competency-gap identification;
- employee development plans;
- induction and orientation;
- functional and behavioural training;
- manager-development programmes;
- external trainer/vendor coordination;
- training feedback and effectiveness measurement.

Culture & Employee Engagement

IBEES is looking for someone who understands that culture is more than events and celebrations.

The role should help strengthen:

- accountability;
- collaboration;
- recognition;
- communication;
- trust;
- manager effectiveness;
- employee experience;
- ownership and performance orientation.

Employee engagement programmes, town halls, recognition initiatives, feedback mechanisms and internal communication should support these larger cultural objectives.

AI & Technology Orientation — Added Advantage





We would particularly value a candidate who is curious about technology and understands how AI and automation can improve HR productivity and decision-making.

Hands-on technical expertise is not mandatory, but the candidate should ideally be comfortable exploring tools for:

- AI-assisted resume screening and sourcing;
- job-description creation;
- interview-question generation;
- candidate communication;
- onboarding automation;
- HR helpdesks/chatbots;
- employee surveys and sentiment analysis;
- HR dashboards and analytics;
- training-content development;
- PMS tracking;
- workflow automation;
- HRMS and ATS platforms.

Familiarity with tools such as ChatGPT, Microsoft Copilot, Gemini, Canva AI, HRMS/ATS systems, Excel/Google Sheets and automation platforms would be an advantage.

Most importantly, the individual should understand that AI is a productivity and decision-support tool, while final HR decisions must remain thoughtful, fair and human-led.

Candidate Profile

We are looking for someone with:

- 6–8 years of relevant HR experience;
- strong hands-on experience as an HR Generalist, HRBP, HR Manager or similar;
- proven recruitment capability;
- practical experience with PMS;
- exposure to employee engagement and culture-building;
- experience in learning and development;
- strong employee-relations and grievance-handling capability;
- good understanding of HR operations and statutory compliance;
- strong written and verbal communication;
- confidence in dealing with senior management and department heads;
- good Excel/Google Sheets and HR reporting capability;
- ability to work independently and execute without excessive supervision.

An MBA/PGDM in HR or equivalent HR qualification would be preferred.

Preferred Characteristics

The ideal person will be:

hands-on, commercially aware, structured, approachable, assertive when necessary, data-oriented, technology-curious and comfortable working in a fast-paced creative environment.

They should be able to switch comfortably between:

interviewing a candidate in the morning, resolving an employee issue, discussing KRAs with a department head, reviewing an HR dashboard and planning a training programme—all within the same day.

What Success Looks Like in the First 6–12 Months

A successful HR Generalist at IBEES should be able to demonstrate:

- improved recruitment turnaround and quality of hiring;
- a clearly defined PMS with measurable KRAs/KPIs;
- improved quality of manager-employee performance discussions;
- a structured learning calendar;
- stronger onboarding;
- improved employee engagement and communication;
- reduced regrettable attrition;
- stronger HR documentation and process discipline;
- useful management dashboards;
- increased adoption of technology and AI for appropriate HR workflows.

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