About Emeritus
Emeritus is committed to teaching the skills of the future by making high-quality education accessible and affordable to individuals, companies, and governments around the world. It does this by collaborating with more than 80 top-tier universities across the United States, Europe, Latin America, Southeast Asia, India and China.
Emeritus’ short courses, degree programs, professional certificates, and senior executive programs help individuals learn new skills and transform their lives, companies and organizations. Its unique model of state-of-the-art technology, curriculum innovation, and hands-on instruction from senior faculty, mentors and coaches has educated more than 300,000 individuals across 80+ countries.
Founded in 2015, Emeritus, part of Eruditus Group, has more than 1,800 employees globally and offices in Mumbai, New Delhi, Shanghai, Singapore, Palo Alto, Mexico City, New York, Boston, London, and Dubai. The company is backed by prominent investors including Accel, SoftBank Vision Fund 2, the Chan Zuckerberg Initiative, Leeds Illuminate, Prosus Ventures,



Sequoia Capital India, and Bertelsmann.

Role Summary:
The Marketing Innovation group owns every new initiative marketing undertakes across the global portfolio - new channels, campaign structures, measurement signals and AI workflows. This role proves whether an initiative delivers incremental value, then builds the tooling to run it at scale.
Deep, hands-on expertise across Google Ads, Meta and LinkedIn is a primary, non-negotiable requirement, since most experiments run inside these platforms.

Responsibilities:

Paid media strategy and channel innovation (25%) Act as the structural authority on Google, Meta and LinkedIn for the portfolio. Design and pilot new account architectures, bidding approaches, audience strategies and creative testing frameworks before rollout. Evaluate current platform products and betas. Lead root-cause analysis, decomposing cost per paid application into CPL, lead

📌 Manager - Growth Experimentation & Marketing Technology (Mumbai)
🏢 Emeritus
📍 Mumbai