We are looking for a Performance Marketer who thinks like an owner. You'll take end-to-end ownership of one of our highest-spend US lead generation verticals - full P&L; accountability across Meta, TikTok, and Google - and play a key role in launching new verticals as we scale.
This is not a "run the ads" role. The marketers who win in regulated US verticals are the ones who deeply understand the people on the other side of the ad: what they're worried about, what makes them stop scrolling, what makes them trust a stranger enough to pick up the phone. If you obsess over consumer psychology as much as you obsess over CPLs, you'll thrive here.

What You'll Own
A full vertical, end to end. Budget pacing, bid strategy, audience architecture, and channel mix across Meta, TikTok, and Google - with the autonomy to make in-flight decisions that protect and grow performance. You'll be measured on acquisition cost, lead quality, and downstream revenue, not vanity metrics.
Creative as a growth lever. Creative is the single biggest performance variable on paid social today,



and we treat it that way. You'll develop creative hypotheses rooted in user psychology, run structured testing across ads and landing pages, and direct designers and freelancers to produce concepts that convert - not just look good.
Current vertical launches. Beyond your core vertical, you'll help plan, launch, and scale campaigns in new US legal verticals (including Mass Tort), shaping playbooks the rest of the team will run.
The full funnel. You'll work with our analytics team to sharpen attribution and insights, manage email campaigns that improve conversion and cross-sell, partner on inbound call and warm-transfer strategy, and hold affiliate partners to a rigorous lead quality bar.

What Great looks like in this role
You can explain why an ad worked, not just that it did - and turn that insight into the next three tests
You catch performance drift early and act on it during peak hours, not in tomorrow's repo

📌 Performance Marketing Manager (India)
🏢 LexHive (Formerly DemandLane)
📍 India