Introduction
We are looking for a Content Writer with exceptional written and verbal communication skills, strong storytelling ability, and a deep sense of empathy.
You will work closely with the Sales/Operations Team to understand patient cases, medical conditions, treatment requirements, financial situations, and other relevant information, and convert these details into explicit, emotionally engaging crowdfunding campaigns.
The ideal candidate should be comfortable handling sensitive medical stories and should be able to balance emotional storytelling with factual accuracy and responsible communication.

Key Responsibilities
Write compelling, emotion-driven medical crowdfunding campaign stories based on information and case details provided by the Sales/Operations Team.
Create high-quality long-form campaign content, typically 300–500 words, that clearly communicates the patient's medical condition, treatment requirements, financial need, and urgency.
Understand medical information and simplify complex medical conditions, procedures,



and treatment details into content that is easy for donors to understand.
Develop strong storytelling narratives that create empathy and encourage donors to support the campaign.
Ensure all campaign content is factually accurate, grammatically correct, structured well, and aligned with the information provided by the Operations/Sales Team.
Write content with an appropriate balance of emotion, urgency, credibility, and sensitivity, especially when dealing with critical illnesses and vulnerable families.
Review and edit campaign stories for grammar, readability, tone, structure, and overall impact.
Work closely with the Sales/Operations Team to clarify missing information and ensure campaign stories accurately represent the patient's situation.
Manage multiple campaign stories simultaneously while meeting defined turnaround times and daily content targets.
Adapt writing styles based on different patient cases, medical conditions, audience

📌 Content Writer (Mumbai)
🏢 Ketto
📍 Mumbai