Position: Admission Counsellor
Department: Admissions / Sales
Reports To: Admissions Manager / Admission Head
Location: Across India
Role Purpose
The Admission Counsellor is responsible for guiding a prospective student all the way from the first point of contact to the day they walk into a classroom. This includes counselling, follow-up, conversion, and fee closure. The role also expects the counsellor to actively contribute to lead generation and campus branding efforts, not just work leads handed to them. It is a target-driven, activity-heavy role that calls for discipline in daily calling, meetings, and follow-up, along with genuine care for helping students choose the right program.
Key Responsibilities
• Take ownership of the complete admission journey for every lead assigned, from first contact through to classroom allotment.
• Counsel prospective students and parents on academic programs, fee structures, and the admission process, helping them find the right program fit.
• Meet daily, weekly,



and monthly calling and meeting activity standards (see Activity Standards & KPIs below).
• Keep accurate, up-to-date records of every lead, call, meeting, and follow-up in the CRM.
• Generate referrals from enrolled and counselled families as an additional source of leads.
• Actively participate in lead generation and branding activities for the campus, including outreach drives, promotional events, school and community tie-ups, and local marketing initiatives.
• Attend and support marketing and outreach walk-in events and field engagement meetings as scheduled.
• Track and report First Response Time (FRT) on current leads, making sure every lead is contacted within the defined SLA window.
• Coordinate with the Marketing team on lead quality feedback and with the Academics/Operations team to ensure smooth fee closure and classroom or batch allotment post conversion.
• Ensure full fee collection as per the defined payment terms before final enrolment is confirmed.
• Flag at

📌 Admissions Counsellor (Mumbai)
🏢 GEMS Education India
📍 Mumbai