About The Opportunity
A fast-scaling DTC (Direct-to-Consumer) fashion brand in the premium casualwear segment, we blend storytelling, digital-first marketing, and community-driven PR to build cult-like brand loyalty across India and global markets. Our campaigns drive viral engagement, influencer-led product adoption, and media buzz — all while staying rooted in sustainable, stylish aesthetics. We’re looking for a savvy Marketing & PR Manager to own our voice, visibility, and growth narrative — remotely, with full autonomy.
Role & Responsibilities
Own end-to-end marketing campaigns across digital (SEO, Meta, Instagram, TikTok) and traditional channels, driving traffic, conversions, and brand recall.
Build and execute PR strategies: pitch to fashion editors, secure features in top-tier publications (Vogue, GQ, Elle), and manage influencer & ambassador partnerships.
Develop compelling brand narratives, press releases, media kits, and talking points that position Vilasitawear as a cultural leader in conscious fashion.
Track campaign performance using Google Analytics, UTM tracking,
and social insights; report ROI, optimize spend, and refine targeting monthly.
Collaborate with product and creative teams to launch new collections with integrated marketing calendars and buzz-building tactics.
Manage crisis comms, brand sentiment, and media follow-ups — turning feedback into opportunities for brand reinforcement.
Skills & Qualifications
Must-Have
Meta Ads Manager
Google Analytics
Press outreach
Influencer marketing
Media pitching
Content calendars
SEO basics
Canva or Adobe Creative Suite
Preferred
Experience in fashion or lifestyle DTC brands
familiarity with PR distribution tools (e.g., Newswire, PRList)
Basic knowledge of Shopify analytics or Klaviyo
Advantages & Culture Highlights
100% remote work with flexible hours — build your schedule around peak productivity.
Unlimited PTO + quarterly brand credits to wear and showcase our latest drops.
Direct access to fou
📌 Marketing & PR Manager (Remote) (India)
🏢 Pashet
📍 India