About Chryselys
Chryselys is a Excellent Place to Work Certified Pharma Analytics & Business consulting company that delivers data-driven insights leveraging AI-powered, cloud-native platforms to achieve high-impact transformations. We specialize in digital technologies and advanced data science techniques that provide strategic and operational insights.
People — Our team of industry veterans, advisors and senior strategists have diverse backgrounds and have worked at top tier companies.
Quality — Our goal is to deliver the value of a big five consulting company without the big five cost.
Technology — Our solutions are business centric, built on cloud native technologies.
Role Overview
Department: Insights & Analytics | Reports To: Manager
Analyze and derive actionable insights from digital marketing channels, leveraging tools like Google/Adobe Analytics, social platforms, and email campaigns.
Provide recommendations and insights to optimize email campaign design and target audience engagement.
Offer strategic insights on leveraging analytics in campaign strategies.
Evaluate and optimize processes in paid media, website experience, and HCP engagement for improved efficiency.
Partner with Business Partners to define key metrics and outcomes aligned with business objectives.
Analyze target lists by combining separate data sets where needed, and provide segment options for targeting based on guidance.
Support processes around data (aligning with XO templates and across FMT and Digital, data requests from Oasis e.g. for engagement).
Support measurement planning and best practices — defining and aligning benchmarks.
Data analysis and reporting — exceptional skills in analyzing/pivoting data to create integrated charts/visuals.
Perform statistical analysis of digital metrics.
Key Responsibilities
Own and manage Adobe Analytics reporting for the website channel.
Build and maintain dashboards and scorecards for website performance.
Track and analyze core website KPIs (traffic,