10 Sep
|
TripleDart
|
Bengaluru
10 Sep
TripleDart
Bengaluru
About TripleDart
TripleDart Digital is an AI-native, full-funnel performance marketing agency built for B2B SaaS. We partner with ambitious SaaS companies scaling from $5M to $100M+ ARR across the US, Europe and APAC — running paid media, ABM and demand generation as a true extension of their GTM org.
Our clients don't measure us on impressions or clicks — they measure us on pipeline created and revenue influenced. We manage significant ad spend across 250+ tech clients and hold Google Premier Partner, HubSpot Platinum Partner and LinkedIn Corporate Partner status. What sets us apart: AI workflows are core to how we deliver from automated audits and reporting to AI-driven creative testing and predictive budget allocation — not an afterthought.
The Role
This is a leadership role for someone who can own the paid media and ABM motion end-to-end — strategy, execution quality, client relationships and outcomes. You'll be the strategic lead on a book of high-value SaaS accounts, orchestrating full-funnel LinkedIn and ABM programs alongside search and paid social,
while raising the delivery bar for the specialists around you.
This is not a run-the-playbook role. You'll build the playbook, improve it with AI, and own pipeline and retention across your accounts.
What You'll Own
Strategy & ABM Orchestration
Full-funnel strategy: own the paid media + ABM plan for each account — channel mix across Google, LinkedIn, Meta, Bing, and emerging channels, mapped to pipeline and revenue goals.
ABM motions: build and validate ICP account lists (Sales Navigator, Clay, Apollo, intent signals) and design 1:1, 1:Few and 1:Many programs tied to funnel stage and sales handover criteria.
Warm-then-outreach: coordinate paid media with outbound / SDR sequences so target accounts are engaged before sales touches them; define multi-touch attribution across paid and outbound.
Paid Media Execution & Quality
Channel depth: set the bar on Google (Search, PMax, YouTube, Demand Gen), LinkedIn
📌 Paid Media (Bengaluru)
🏢 TripleDart
📍 Bengaluru